The Ultimate Guide to Personalisation
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Asian Personalisation News
Regional stories with direct local relevance
AEON360 teams with Google Cloud on AI shopping push
AEON360 and Google Cloud to launch AI shopping system in Malaysia, with plans to spread across Southeast Asia and add in-store, finance and loyalty tools.
Indosat & Safaricom forge AI & fintech partnership
Indosat and Safaricom have struck an AI and fintech alliance to boost smarter networks, fraud controls and mobile money in emerging markets.
McCann Singapore teams up with Adobe to extend GenAI
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
The things we stop seeing when we count everything
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Philippine Airlines cuts waits with AI contact centre
Philippine Airlines slashes call waits to under a minute with Twilio-powered AI, targeting a 'super AI agent' handling most queries by 2026.
Ramadan 2025 reshapes Southeast Asia shopping journeys
Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Autonomous AI 'agentic customers' set to reshape banks
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
AI shopping boom puts checkout under pressure
Agentic commerce and the evolution of retail purchase behaviour
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Unpacking the Impact of Agentic Commerce Across ANZ
5 mobile-first strategies to ensure contact data quality
Points, personalisation and innovation: How industry leaders are redefining loyalty
The zero-click future: How to optimize your email strategy for AI
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Indosat profit up 12.2% as AI drives ARPU, broadband push
Indosat's FY 2025 profit climbs 12.2% to IDR5.5 trillion as AI lifts ARPU and a growing home broadband base underpins revenue gains.
Singapore & Hong Kong lead in AI-ready finance sectors
Singapore and Hong Kong emerge as global front-runners for AI-ready finance, with banks rapidly scaling AI, cloud and security investments.
Sitecore names FPT Software first Global Elite reseller
Sitecore appoints FPT Software as its first Global Elite Reseller, granting exclusive rights in Vietnam and wider access across Asia.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
YouVersion app sees record 2025 engagement led by Singapore users
YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.
Starflyer adopts iLoyal platform to enhance loyalty programme
STARFLYER has upgraded its STAR LINK loyalty programme with IBS Software's iLoyal platform to modernise customer engagement and enhance passenger experience.
Moneythor launches AI suite to boost bank personalisation
Singapore's Moneythor launches AI Suite to help banks deliver personalised, proactive banking experiences and boost customer engagement globally.
Achieve True Personalisation with AI-Powered Customer Data Clouds
AI-powered Customer Data Clouds are revolutionising personalisation, allowing brands to deliver tailored experiences at scale, transforming customer engagement.
Mobile app usage in Indonesia soars during Ramadan period
Mobile app usage in Indonesia has surged during Ramadan, with shopping sessions up 11%, highlighting the cultural significance of the holy month.
AI expected to revolutionise Singapore financial services
A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.
Study reveals changing trends in OTT ads in Singapore
A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.
Singapore Airlines partners with Salesforce for AI service
Singapore Airlines has teamed up with Salesforce to enhance customer service with AI, integrating various technologies to improve service efficiency and personalisation.
AdZ Basket unveils AI-driven ad platform in Singapore
AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.
Leveraging Data to Drive Creativity in Marketing
Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.
Global shopping app installs soar 61% YoY in H1 2024
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.
Unified Commerce Benchmark study highlights retail leaders in Singapore
Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.
Salesforce report highlights AI adoption & data challenges in Singapore
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
Salesforce unveils AI programme to boost Singapore SMEs
Salesforce launches Data+AI Boost SME Program at Asia Tech x Singapore Summit to aid 5,000 SMEs in data utilisation for AI integration, partnering with IMDA.
Merkle's report underscores the power of personalisation in APAC
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.