The Ultimate Guide to Customer Data Platforms
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Asian Customer Data Platforms News
Regional stories with direct local relevance
How executive profiling drives growth in B2B tech
Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.
FairPrice to roll out smart carts across Singapore stores
FairPrice Group to deploy smart carts, digital price cards and AI tools across 48 stores as its Singapore retail overhaul scales up by end-2026.
Marketing investment in B2B tech - Southeast Asia must do better
Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.
AEON360 teams with Google Cloud on AI shopping push
AEON360 and Google Cloud to launch AI shopping system in Malaysia, with plans to spread across Southeast Asia and add in-store, finance and loyalty tools.
123RF launches Sphere AI platform for Malaysian marketers
123RF debuts Sphere AI platform to streamline marketing workflows for Malaysian businesses, taking aim at tool overload and fragmented creative processes.
Why AI agentic commerce will rewrite retail loyalty
AI agents are quietly reshaping retail, and sluggish loyalty platforms risk losing transactions long before shoppers know they've gone.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Whatfix study warns AI adoption gap costs mid-sized firms
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Google Cloud CEO sets out enterprise AI agent plan
Google Cloud's Thomas Kurian unveils Gemini Enterprise as an open, secure workplace AI platform linking models, data, chips and security.
Exclusive: Google Cloud accelerates shift to agentic data
Google Cloud is betting on AI agents as the main users of enterprise data, unveiling new tools for context, automation and cross-cloud access.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
How executive profiling drives growth in B2B tech
Marketing investment in B2B tech - Southeast Asia must do better
Mythos changes everything: Is your AI agent security ready?
Agentic commerce and the evolution of retail purchase behaviour
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Why email automation fails without clean and verified data
Interviews
Interviews and video coverage from the networkRecent Customer Data Platforms News
Indosat & Safaricom forge AI & fintech partnership
Indosat and Safaricom have struck an AI and fintech alliance to boost smarter networks, fraud controls and mobile money in emerging markets.
McCann Singapore teams up with Adobe to extend GenAI
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
The things we stop seeing when we count everything
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Singapore firms favour specialist skills & contractors
Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.
Philippine Airlines cuts waits with AI contact centre
Philippine Airlines slashes call waits to under a minute with Twilio-powered AI, targeting a 'super AI agent' handling most queries by 2026.
Redefining retail discovery for Southeast Asian brands with Gen AI
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
Budget 2026 to drive AI adoption & skills in Singapore
Global tech firms say Singapore's Budget 2026 marks a shift from pilot projects to large-scale AI rollout and workforce-wide skills upgrades.
Ramadan 2025 reshapes Southeast Asia shopping journeys
Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.
Indosat profit up 12.2% as AI drives ARPU, broadband push
Indosat's FY 2025 profit climbs 12.2% to IDR5.5 trillion as AI lifts ARPU and a growing home broadband base underpins revenue gains.
Singapore & Hong Kong lead in AI-ready finance sectors
Singapore and Hong Kong emerge as global front-runners for AI-ready finance, with banks rapidly scaling AI, cloud and security investments.
AI agents go mainstream in Singapore sales teams
AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.
Sitecore names FPT Software first Global Elite reseller
Sitecore appoints FPT Software as its first Global Elite Reseller, granting exclusive rights in Vietnam and wider access across Asia.
Salesforce expands startup drive to Malaysia, Philippines
Salesforce extends its Startup Programme to Malaysia and the Philippines, targeting early-stage and AI-first ventures across South East Asia.
AI to manage 41% of Singapore customer service by 2027
AI is set to manage 41% of Singapore's customer service cases by 2027, as service teams embrace “agentic” tools despite security concerns.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
Nottingham Malaysia launches AI agent for student recruitment
University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.
8x8 buys Maven Lab to boost APAC CPaaS & messaging
8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.
Salesforce names Paul Carvouni to lead ASEAN AI push
Salesforce appoints Paul Carvouni to spearhead ASEAN AI growth from Singapore as region targets trillion-dollar agentic enterprise boom.
Agentic AI to reshape Southeast Asian businesses by 2026
Agentic AI, featuring localised language models, will transform Southeast Asian businesses by 2026, enhancing customer engagement and operational workflows.
YouVersion app sees record 2025 engagement led by Singapore users
YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.
