The Ultimate Guide to Marketing Technologies
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Asian Marketing Technologies News
Regional stories with direct local relevance
Singapore World Cup viewing shifts to more screens
Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
Content systems in B2B tech: Scaling assets across channels
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.
Ant International courts merchants on AI-led Asia growth
Asian checkout friction is driving global merchants to Ant International as AI-assisted shopping starts reshaping cross-border payments.
Anthropic partners NEC to deploy Claude across 30,000
The rollout will bring Anthropic's Claude tools to about 30,000 NEC employees and strengthen AI services for Japanese firms and government bodies.
Thought leadership in B2B tech: From expertise to influence
Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Sapiens named in Everest Group's top 50 insurance lists
Cognizant launches Secure AI Services for enterprises
DevRev wins ISO 27001 certification for AI security
Hyland named Leader in Gartner's 2026 document review
Digitate named a Leader in IDC's AIOps 2026 review
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: How Adobe showcases its innovation engine
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
Exclusive: Celonis global banking head says AI rollout hinges on process intelligence
Banks risk wasting AI spending unless they first map how work really flows, as Celonis says process intelligence is becoming phase zero.
Atturra's Chris Rae: Choose the happy path (or, why 'perfect' automation fails)
Western Australian mines have cut HR processing time by 80% after a new SAP-linked system let workers self-serve compliance records.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Confluent says data streaming will enable faster, better decisions
Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Grafana: Turning data chaos into developer efficiency and CFO savings
Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
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Smart Communications pursues trusted AI for customers
Smart Communications helps organisations in regulated industries face down communication challenges every day.
Reviews
Expert Columns
AI shopping boom puts checkout under pressure
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
How accurate address data powers identity verification
Content systems in B2B tech: Scaling assets across channels
Why frontline mobility is becoming an operational intelligence layer
Thought leadership in B2B tech: From expertise to influence
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How executive profiling drives growth in B2B tech
Interviews
Interviews and video coverage from the network
Recent Marketing Technologies News
Nestlé & Lazada trial AI shopping tools in Southeast Asia
Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.
NEC teams with Anthropic for Japan AI enterprise tools
The tie-up could speed secure AI adoption for regulated Japanese firms, with NEC set to roll out Claude to about 30,000 staff.
How executive profiling drives growth in B2B tech
Structured executive visibility can reduce buying risk, build trust and sharpen market positioning for B2B tech firms across Southeast Asia.
CoinGecko adds market intelligence tools & partner platform
Investors will get AI summaries, portfolio tracking and sharable charts as the crypto data site broadens beyond price feeds.
FairPrice to roll out smart carts across Singapore stores
Shoppers at 48 FairPrice outlets will soon be able to scan and pay as they shop, after the supermarket group expands its smart cart rollout.
Marketing investment in B2B tech - Southeast Asia must do better
Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.
AEON360 teams with Google Cloud on AI shopping push
Shoppers in Malaysia will gain a single AI-led journey across AEON services as the retailer starts linking buying, payments and rewards with Google Cloud.
Brand as a revenue multiplier in enterprise sales
Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.
Teads & PHD drive 70 Audi Singapore dealership leads
Qualified dealership enquiries mattered more than reach in Singapore, where Audi’s campaign delivered 70 leads and beat cost benchmarks.
CIMB Niaga launches AI agents for Indonesian bank staff
The rollout could speed up advice and call handling for millions of Indonesian customers while keeping staff in control of regulated decisions.
123RF launches Sphere AI platform for Malaysian marketers
It aims to cut tool overload for Malaysian marketing teams by bundling concept, design and video tasks into one AI workflow.
Mastercard & KTC test Thailand's first AI ride booking
AI-led payments are moving into Thailand’s checkout process, with a controlled pilot showing how a ride can be booked and paid for automatically.
What is a 'Brand' in B2B technology - and how does it drive growth
Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.
Mastercard launches AI payments pilots in Singapore
Authenticated AI payments in Singapore and Malaysia could set the standard for cross-border commerce, with banks weighing fraud and consent risks.
Airwallex wins Malaysia licences for full offering
Malaysian businesses can now access payments, multi-currency accounts and foreign exchange on one platform after new central bank approvals.
Lotte Rental extends Rimini Street deal to cut costs
The South Korean vehicle rental group expects annual software support costs to fall by more than 50 per cent, freeing cash for AI and cloud projects.
HPE updates Complete Care with AI tools for hybrid IT
The revamp aims to ease hybrid IT headaches for Singapore and Southeast Asian firms as AI projects strain ageing systems and fragmented support.
FWD Singapore marks 10 years with profitable growth
Profitability in FY2025 caps a decade of expansion for the insurer, as adviser-led sales and wealth products helped drive growth in Singapore.
Changi Airport boosts search with OpenSearch overhaul
Changi Airport revamps digital search with OpenSearch, slashing zero-result queries and unifying travel, service and retail discovery.
FPT deploys Plume cloud Wi‑Fi to boost homes in Vietnam
Vietnam's FPT is deploying Plume's cloud-managed Wi‑Fi to boost in‑home coverage, performance and security across its broadband base.
Job Moves
Salesforce names Paul Carvouni to lead ASEAN AI push
Vistar Media strengthens Southeast Asia team with key hires
Becky Lim appointed Chief Sales Officer at Plaza Premium Group
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
SMFG taps Ahmed Mazhari to lead Singapore AI venture launch
ServiceNow appoints new VP to boost Asia operations
Pipeline360 appoints McCarthy as Senior Director in APAC
Nexxen appoints Shironishi as VP for Japanese expansion
Crayon appoints Kig Keat Yong as GM of Singapore unit
