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Retail media stories

Koddi finds commerce media execs boost AI shopping tools
Data Analytics

Koddi finds commerce media execs boost AI shopping tools

Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.

By Sean Mitchell • 4 min read • Yesterday
Merchantee raises EUR €1.8 million to expand in Europe
Software-as-a-Service

Merchantee raises EUR €1.8 million to expand in Europe

The cash will fund product development and launches in Poland and Germany as the Prague startup targets more online sellers across Europe.

By Mark Tarre • 4 min read • 3 days ago
MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • Last week
Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • Last week
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • This month
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • This month
Zoom Media & airtango expand fitness screens in DACH
Digital Signage

Zoom Media & airtango expand fitness screens in DACH

Advertisers can now reach more than 5,000 gym screens across Germany, Austria and Switzerland as the tie-up widens cross-border media buying.

By Mark Tarre • 3 min read • This month
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • This month
QSIC launches dashboard for in-store ad performance
Digital Signage

QSIC launches dashboard for in-store ad performance

Retailers can now tie in-store ads to sales in real time, as QSIC seeks to make supermarket media easier to measure and buy.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Retail media stories

MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Last week
Bodycare picks PMC for AI-led UK high street return
Digital Signage

Bodycare picks PMC for AI-led UK high street return

The reopened chain's 2026 comeback hinges on technology that can link payments, CCTV and content as it targets 200 UK stores.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Last week
Amazon launches Ads Agent for advertisers in Australia
Data Analytics

Amazon launches Ads Agent for advertisers in Australia

Australian advertisers can now save hours on campaign setup as Amazon brings its AI tool to self-service users at no extra cost.

By Sean Mitchell • 3 min read • Last week
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Last week
Gen Z turns to malls as social spaces, study finds
Generation Z

Gen Z turns to malls as social spaces, study finds

The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.

By Sean Mitchell • 4 min read • This month
KERV.ai appoints Joshua Koran as Chief Product lead
Data Privacy

KERV.ai appoints Joshua Koran as Chief Product lead

The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.

By Joseph Gabriel Lagonsin • 4 min read • This month
Scaling media operations for the ad-first era
Digital Transformation

Scaling media operations for the ad-first era

Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.

By Jay Kulkarni • 4 min read • This month
InMarket expands Basis tie-up for retail media tools
Advertising Technologies

InMarket expands Basis tie-up for retail media tools

Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.

By Mark Tarre • 4 min read • This month