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Retail media stories

Grocery marketers struggle as campaign volumes surge
Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • Last week
Constructor named Gartner leader in search & discovery
Software-as-a-Service

Constructor named Gartner leader in search & discovery

Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.

By Joseph Gabriel Lagonsin • 4 min read • Last week
LiveRamp & Adobe link purchase data for ad campaigns
Marketing Technologies

LiveRamp & Adobe link purchase data for ad campaigns

Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.

By Mark Tarre • 4 min read • Last week
Zitcha & Pentaleap link retail ads to product ranking
Marketing Technologies

Zitcha & Pentaleap link retail ads to product ranking

Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.

By Sofiah Nichole Salivio • 3 min read • Last month
InMarket launches Maestrø beta for AI media optimisation
Software-as-a-Service

InMarket launches Maestrø beta for AI media optimisation

Brands can now adjust media spend mid-campaign as InMarket's beta platform feeds AI and human teams store-visit and purchase data in flight.

By Sean Mitchell • 4 min read • Last month
Perion launches Ask Perion for self-serve ad planning
Software-as-a-Service

Perion launches Ask Perion for self-serve ad planning

Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.

By Sofiah Nichole Salivio • 3 min read • Last month
TCS tops Everest Group's store services provider ranking
Data Analytics

TCS tops Everest Group's store services provider ranking

Stores are becoming a bigger tech battleground as retailers seek tighter links between operations, checkout and customer engagement.

By Sean Mitchell • 3 min read • Last month
Navigator appoints Uber & Amazon veteran Paul Wright
Marketing Technologies

Navigator appoints Uber & Amazon veteran Paul Wright

The move adds senior advertising experience as the travel media company seeks to expand internationally and turn first-party travel data into ad revenue.

By Sean Mitchell • 4 min read • Last month
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Retail media stories

Rithum appoints Kim Miller as Chief Marketing Officer
Software-as-a-Service

Rithum appoints Kim Miller as Chief Marketing Officer

The appointment comes as the commerce software group seeks to sharpen its market position and deepen customer engagement amid tougher competition.

By Sofiah Nichole Salivio • 4 min read • Today
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Yesterday
IAB Australia flags rising retail media spend & demands
Digital Signage

IAB Australia flags rising retail media spend & demands

Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Australians time purchases around Amazon Prime Day
eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • 3 days ago
Britons wary of AI making shopping decisions for them
Customer Experience

Britons wary of AI making shopping decisions for them

Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.

By Sofiah Nichole Salivio • 3 min read • Last week
Back-to-school buying shaped weeks before checkout
Social Media

Back-to-school buying shaped weeks before checkout

Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.

By Sofiah Nichole Salivio • 4 min read • Last month
PayPal touts ads gains from purchase-based audience data
eCommerce

PayPal touts ads gains from purchase-based audience data

Brands are under pressure to prove sales impact, and PayPal says purchase data is delivering stronger returns and more new customers.

By Karen Joy Bacudo • 4 min read • Last month
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • Last month