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Customer data Stories - Page 12

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Customer data stories

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Customer data stories

How poor data is holding your organisation back - and how to fix it
Data Protection

How poor data is holding your organisation back - and how to fix it

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

By Barley Laing • 4 min read • Mon, 12th Jan 2026
Brands shift to centralised platforms as channels grow
Digital Transformation

Brands shift to centralised platforms as channels grow

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

By Shannon Williams • 4 min read • Sat, 10th Jan 2026
Informatica named Leader in 2025 Gartner data quadrant
Customer Relationship Management

Informatica named Leader in 2025 Gartner data quadrant

Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.

By Mark Tarre • 4 min read • Fri, 9th Jan 2026
Quiet quitting exposes the fragility of customer loyalty
Customer Relationship Management

Quiet quitting exposes the fragility of customer loyalty

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
LiveRamp expands Marketplace into AI marketing hub
Marketing Technologies

LiveRamp expands Marketplace into AI marketing hub

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Snowflake backs Ataccama to boost AI data quality
Data Analytics

Snowflake backs Ataccama to boost AI data quality

Snowflake invests in Ataccama to embed automated data trust and quality tools deeper into the Snowflake AI Data Cloud for enterprise AI.

By Sean Mitchell • 5 min read • Thu, 8th Jan 2026
Salesforce links CRM data directly into ChatGPT
Customer Relationship Management

Salesforce links CRM data directly into ChatGPT

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Why accurate address data is the first line of identity verification
Digital Transformation

Why accurate address data is the first line of identity verification

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

By Bobby Joseph • 4 min read • Wed, 7th Jan 2026
Why data trust is the missing link in digital transformation
Data Analytics

Why data trust is the missing link in digital transformation

Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.

By Bobby Joseph • 5 min read • Thu, 1st Jan 2026
From click to delivery: How bad data breaks the eCommerce experience
Customer Experience

From click to delivery: How bad data breaks the eCommerce experience

Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

By Bobby Joseph • 5 min read • Tue, 30th Dec 2025
Data quality issues - Top causes and consequences
Data Analytics

Data quality issues - Top causes and consequences

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

By Edmund Ng • 5 min read • Mon, 22nd Dec 2025
How AI Is actually changing decision-making inside enterprises
Data Analytics

How AI Is actually changing decision-making inside enterprises

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

By Rohit Garewal • 5 min read • Mon, 22nd Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025

Stories from Other Regions

Customer data stories

AI-fuelled cyber attacks push UK security to turning point
Software-as-a-Service

AI-fuelled cyber attacks push UK security to turning point

AI-driven attacks shifting from data theft to crippling operations mark a 2025 tipping point for UK cyber security, DTP Group warns.

By Sean Mitchell • 5 min read • Wed, 7th Jan 2026
Liverpool FC teams with SAS for AI-powered marketing
Data Analytics

Liverpool FC teams with SAS for AI-powered marketing

Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.

By Catherine Knowles • 4 min read • Mon, 29th Dec 2025
To win at AI, close the gap between strategy and execution
Data Analytics

To win at AI, close the gap between strategy and execution

AI is now mission-critical, but slow, siloed pilots and weak data foundations are stopping organisations from turning vision into value.

By Gavin Seewooruttun • 5 min read • Fri, 19th Dec 2025
Zoho launches AI-driven spend & enterprise billing tools
Data Protection

Zoho launches AI-driven spend & enterprise billing tools

Zoho launches AI-powered spend and enterprise billing tools to help larger firms tighten control of finances and revenue operations.

By Jake MacAndrew • 3 min read • Fri, 19th Dec 2025