The Ultimate Guide to Partner Programmes
2022 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Analyst reports

IDC on Sustainable IT
OVHcloud is a major public cloud infrastructure player:...
Wed, 30th Nov 2022

Canalys on BI
Chromebook and tablet shipments see another rapid decli...
Fri, 5th Aug 2022

KuppingerCole on SaaS
Ping Identity appoints Deloitte Australia as a partner
Wed, 6th Jul 2022
Reviews

Jabra
Hands-on review: Jabra Evolve2 75 headphones
Mon, 29th Aug 2022

Gaming
Hands-on review: Arlo Go 2 security camera
Thu, 11th Aug 2022

Philips
Hands-on review: Philips Hue White and Color Ambiance S...
Wed, 22nd Jun 2022

Samsung
Hands-on review: Samsung S22 Ultra
Tue, 14th Jun 2022

Gaming
Hands-on review: Morphée
Thu, 9th Jun 2022
Expert columns

By Rob Spee of BeyondTrust
What are the key trends that will shape the channel in ...
Thu, 17th Nov 2022

By Rich Gwilym of PwC
Dear boardroom, please don’t put digital transformation...
Tue, 9th Aug 2022

By Ilan Rubin of Wavelink
Why comprehensive and secure SD-WAN solutions are essen...
Fri, 22nd Jul 2022

By Shiv Radhakishun of Cisco ThousandEyes
How partners can participate in the new world of hybrid...
Wed, 13th Jul 2022

By Brad Rosairo of BitTitan
How to achieve your monthly recurring revenue goals
Wed, 29th Jun 2022
Interviews

Discussing Firewall
Exclusive: SecurityHQ shares why MSSPs are crucial for ...
Thu, 24th Nov 2022

Discussing Marketing Technologies
Exclusive: UR Digital drives website traffic with enhan...
Wed, 5th Oct 2022

Discussing Artificial Intelligence
Exclusive: Uniphore shares how Conversational AI can be...
Fri, 30th Sep 2022

Discussing Dicker Data
Exclusive: RUCKUS offers practical solutions for an inc...
Wed, 28th Sep 2022

Discussing HP
Exclusive: HP NZ on sustaining partner growth and promo...
Tue, 27th Sep 2022
Top players
You can read more from the top players Ingram Micro, HPE, Microsoft, Lenovo, and WatchGuard Technologies.
Recent news

About Digital
ServiceNow unveils partner program transformation
This month

About BigCommerce
BigCommerce launches Omnichannel Certified Partner prog...
This month

About IBM
IBM rolls out new program to help partners "grow faster...
This month

About Global
Robocorp announces new partner program to roll out in F...
This month

About Cloud
Wallix launches a dedicated MSP program to support part...
Last month
More news

About Amazon Web Services
Digital Island announces AWS Service Delivery designati...
Last month

About Amazon Web Services
Entrust adds identity as a service to AWS Marketplace
Last month

About Low Carbon Challenge
Micro Focus and Jaguar TCS Racing renew their partnersh...
Last month

About Infoblox
Infoblox unveils new partner program in cybersecurity
Last month

About Privileged Access Management
Delinea introduces new privileged access controls on se...
Last month
Even more news

About Distribution
MIP appoints Linkurious as master distributor for ANZ
Last month

About Licensing
CyberRes partner program offers flexible product deploy...
Thu, 1st Dec 2022

About Salesforce
Gentrack and Merkle bring Salesforce solutions to utili...
Wed, 30th Nov 2022

About Palo Alto Networks
Vodafone awarded Palo Alto Networks ANZ Service Provide...
Wed, 30th Nov 2022

About Amazon Web Services
Barracuda to optimise access to email security data wit...
Wed, 30th Nov 2022
Other guides
You can read other related guides from Network Management, Cloud, Breach Prevention, Cybersecurity, and Firewall.
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