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Marketing Stories - Page 4

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Marketing stories

Cognizant launches Gemini Enterprise practice with Google
Unified Communications

Cognizant launches Gemini Enterprise practice with Google

Embedded engineers will help enterprises move generative AI from pilots into production as Cognizant deepens its Google Cloud partnership.

By Sean Mitchell • 4 min read • Last month
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Last month
Google Cloud study says 52% of firms use AI agents
Digital Transformation

Google Cloud study says 52% of firms use AI agents

Early adopters are seeing stronger returns as AI agents move from trials into core operations across customer service, security and support.

By Sean Mitchell • 3 min read • Last month
Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Last month
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing stories

Flagstone & Adclear cut marketing approvals to eight hours
Software-as-a-Service

Flagstone & Adclear cut marketing approvals to eight hours

Approval bottlenecks are easing for Flagstone, which says AI has helped slash sign-off times on regulated promotions from two days to eight hours.

By Mark Tarre • 3 min read • Last month
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Canva adds official PEPPA PIG templates through Hasbro deal
Marketing Technologies

Canva adds official PEPPA PIG templates through Hasbro deal

Strong search demand for children’s designs is prompting Canva to expand licensed content, with more than 60 PEPPA PIG templates now live.

By Sofiah Nichole Salivio • 4 min read • Last month
PlatformAlt5 launches F-E-A-T to tackle AI trust fears
Data Protection

PlatformAlt5 launches F-E-A-T to tackle AI trust fears

Marketers under pressure to curb misinformation can now use a score that filters out weak AI-assisted content in PlatformAlt5's BriefBrain app.

By Catherine Knowles • 4 min read • Last month
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Dominic Vivarini • 8 min read • Last month
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.

By Dominic Vivarini • 6 min read • Last month
2.5 tonnes of e-waste removed for large NZ logistics company
Data Analytics

2.5 tonnes of e-waste removed for large NZ logistics company

The warehouse clear-out freed space for a major supply chain group while diverting 2.5 tonnes of old electronics from landfill.

By Lisa Pfahlert • 3 min read • Last month
New Zealand businesses warned over illegal review gating
Software-as-a-Service

New Zealand businesses warned over illegal review gating

Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian small business owners face succession cliff
Marketing

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Last month