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Marketing stories - Page 2

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SugarCRM
Customers leaving in droves, companies struggle to rebound
March 2022
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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Microsoft
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
February 2022
Comvita has recently announced and put in place a variety of interactive sensory experiences for consumers, collaborating with Microsoft to implement its Hololens technology technology.
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Hosted Network
Hosted Network and Sea-Level Operations team up to provide the best solutions for Australian MSPs
February 2022
Choosing a good cloud service provider can be the make or break choice when determining an MSP's success, and to curb this worry they should look no further than Hosted Network.
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LCD Cooler
Upstream and Socital to trial global retail marketing solution
February 2022
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
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Cloud
Nexcess integrates with HubSpot to serve growing online businesses
February 2022
“Increasingly, businesses are being driven to start or grow their business online. And these entrepreneurs are being challenged to up their game."
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Omnichannel
Cartology selects ADvendio in major retail tech deal
February 2022
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group. 
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Hootsuite
Social media user numbers swell to 58% of world's population, spurring social commerce boom
January 2022
More than 58% of the global population now uses social media - so which platform is leading the pack?
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Carousell Media Group
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
January 2022
Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.
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Software-as-a-Service
University of Waikato awards contract to global education technology SaaS provider
January 2022
Tribal Group, a global provider of education technology SaaS solutions, has been awarded a three-year contract with the University of Waikato to deploy the Tribal Student Marketing & Recruitment solution.
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OSF Digital
OSF Digital snaps up Sydney-based Salesforce partner Datarati
January 2022
OSF Digital’s purchase of Datarati marks the sixth in a rapid acquisition spree spanning just nine months.
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Attain
The rise of the CRO - an evolutionary step in business
January 2022
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses. 
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Gartner
Consumer's paradigms are shifting - what it means for marketers and brands
January 2022
“Marketers must recognise that consumers are in the midst of an exhausting practical and spiritual overhaul. That presents an opportunity for their brands to be facilitators of change."
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Cheetah Digital
Data derived from customer loyalty: more valuable than ever before?
January 2022
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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Marketing
Optimizely launches integrated version of specialised products
December 2021
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
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PIJF
Investigation: The NZ Govt is weakening its grip on nuisance spam
December 2021
The nuisance spam has decreased markedly in 2021, but in 2007, a widely-disseminated factoid, of unknown origin, suggested that up to 85% of email sent in that year was unwanted spam.
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Software-as-a-Service
Tencent Cloud arms enterprises with tools to explore China market
December 2021
“The solutions aim to provide protection for niche cloud deployments, including those used for gaming, eCommerce, live broadcast operations and finance," the company states.
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Customer experience
Optimizely improves customer experience outcomes with Welcome acquisition
December 2021
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
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Search engine optimisation
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
December 2021
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
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Similarweb
You're invited for Breakfast Bites: Travel is back on the agenda - what consumers are longing for
December 2021
The pandemic’s impact on the global travel and tourism industry will create a long-lasting historical impact for years to come as operators piece their businesses back together, and there’s good news ahead.
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App tourism
App tourism is on the rise according to new report
December 2021
Data and analytics company App Annie has partnered with marketing measurement platform AppsFlyer to produce a report titled: 'State of App Marketing in Australia and New Zealand'.
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Customer experience
Businesses prioritise friendliness over function in CX journey - Genesys report
November 2021
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
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Sitecore
Interview: Sitecore explains why 'composable' will be the future of the digital experience
November 2021
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
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10 Minute IT Jams
Video: 10 Minute IT Jams - Who is dotdigital?
October 2021
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
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Similarweb
Breakfast bites - which is better for eCommerce - Black Friday or Boxing Day?
October 2021
Which sales events should your business focus its marketing on? Join Similarweb for this morning session on 21 October and get a $20 Uber Eats voucher for breakfast!