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Marketing Stories - Page 3

Asian Stories

Marketing stories

Nestlé & Lazada trial AI shopping tools in Southeast Asia
Customer Experience

Nestlé & Lazada trial AI shopping tools in Southeast Asia

Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.

By Mark Tarre • 3 min read • Last month
Emtek expands Google Cloud AI tools for media production
Gaming

Emtek expands Google Cloud AI tools for media production

The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.

By Sean Mitchell • 4 min read • Last month

Global Stories

Marketing stories

Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.

By Sean Mitchell • 4 min read • Last month
team.blue rolls out AI tools across its business brands
Software-as-a-Service

team.blue rolls out AI tools across its business brands

Small firms using team.blue brands can now automate bookings, compliance, website building and data analysis through AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Format-3 wins Webby Award for The Pendragon Cycle site
Customer Experience

Format-3 wins Webby Award for The Pendragon Cycle site

Recognition could help the London studio win more entertainment clients after its immersive Pendragon Cycle site took a Webby Award.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
Mars expands Google Cloud AI tie-up with Gemini Enterprise
Manufacturing

Mars expands Google Cloud AI tie-up with Gemini Enterprise

The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.

By Sean Mitchell • 4 min read • Last month
WPP integrates Google Earth AI into marketing platform
Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Marketing stories

Feedonomics launches AI catalogue exports for merchants
Digital Transformation

Feedonomics launches AI catalogue exports for merchants

Large merchants can now push product catalogues into AI shopping tools, with Dell among the first to test the new service.

By Sofiah Nichole Salivio • 4 min read • Last month
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last month
UK finance staff use generative AI daily, survey finds
Digital Transformation

UK finance staff use generative AI daily, survey finds

Compliance teams face new blind spots as 61% of UK financial services and insurance staff use generative AI daily, a survey found.

By Karen Joy Bacudo • 3 min read • Last month
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month
Cognitiv chief executive named EY New York finalist
Data Analytics

Cognitiv chief executive named EY New York finalist

The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Last month