The Ultimate Guide to Marketing Technologies
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Asian Marketing Technologies News
Regional stories with direct local relevance
DoubleVerify appoints Jason Pee as Malaysia director
Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.
Singapore Tourism Board revamps site with Adobe cloud
Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.
Singapore leads Southeast Asia shopping app growth
Rising acquisition costs are pushing shopping app marketers to lean more on paid channels as Singapore, Vietnam and Indonesia outpace global growth.
RewardinMe launches AI agent for gamified marketing
Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.
Eagle Eye & Central Retail Vietnam launch loyalty scheme
Shoppers at Central Retail Vietnam can now earn points and lower prices across multiple brands, with the scheme signing up 5.8 million members.
AI becomes product discovery tool in Southeast Asia
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Infosys Aster named leader in Everest Group marketing
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Featured News
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Cvent says event success lies in genuine human interaction
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
Autonomous IT boom fuelling LogicMonitor's APAC growth
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Reviews
Expert Columns
Three Industries, One Common Challenge: Getting Data Right Before MDM
Your annual conference is running on a data stack IT never reviewed
4 practical tips for maintaining data quality
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
Your marketing problem isn't data overload, it's inaction
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
Kantar finds marketers back AI assistants, consumers wary
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
G Squared founders launch Mercantile Co. for agencies
The new parent company groups four specialist agencies under one roof, giving clients broader capabilities while keeping each brand distinct.
Half of Australians using AI to research purchases
Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.
Supanova expands Leap partnership to boost ticketing
The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.
Eagle Eye adds Divide By Zero to APAC partner programme
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Bazaarvoice & Bluefish team up on AI recommendations
Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.
Amazon Ads launches Agent & DVA+ for unified buying
Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Secure Code Warrior launches AI literacy course for staff
With most firms using AI but few staff ready, the course targets non-developers handling sensitive data and automations at work.
Markable tops USD $1.7bn in creator sales, rebrands
Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.
100% Digital launches Bidbrain.ai for agency workflows
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Amazon Ads expands Prime Video formats in Australia
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Shoppers warm to AI meal plans but resist product picks
AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.
Blee raises USD $27 million to scale compliance software
AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.
Job Moves
DoubleVerify appoints Jason Pee as Malaysia director
Salesforce names Paul Carvouni to lead ASEAN AI push
Vistar Media strengthens Southeast Asia team with key hires
Becky Lim appointed Chief Sales Officer at Plaza Premium Group
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
SMFG taps Ahmed Mazhari to lead Singapore AI venture launch
ServiceNow appoints new VP to boost Asia operations
Pipeline360 appoints McCarthy as Senior Director in APAC
Nexxen appoints Shironishi as VP for Japanese expansion
