Customer engagement stories - Page 5

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.

Agentic AI, featuring localised language models, will transform Southeast Asian businesses by 2026, enhancing customer engagement and operational workflows.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

Immersive packaging tech lets CPG brands engage shoppers instantly, boosting trust and loyalty at the crucial moment they hold a product in hand.

WayScape launches AI-driven platform uniting Australian real estate agents, managers and buyers, streamlining data, communication and transactions.

Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

Online Instruments has launched new offices with AV experience centres in Chennai, Hyderabad, and Dubai to boost enterprise and education technology services.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Countly launches a faster analytics platform with an AI-ready pipeline and privacy-focused assistant to boost enterprise AI and data control.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.

Singapore firms plan to boost AI spending to SGD $18.9m this year, with rising ROI but face challenges in workforce skills and data integration.

Avanade unveils its Agentic Platform to help mid-market firms with revenues from USD $300M to $5B unlock real benefits from AI initiatives efficiently and securely.

Pacsun has launched a unified point of sale system in 300+ stores, boosting order fulfilment by 40% and cutting logistics costs by 25%.

IGT Solutions expands its partnership with NiCE to deploy AI-driven CXone Mpower platform, enhancing global customer experience in aviation and travel sectors.