Customer engagement stories - Page 2

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Indosat unveils 27 AI-driven tools to digitise Indonesia's supply chains, targeting fleet tracking, cold chain control and smart facilities.

OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.

FICO has been named a Leader in Gartner's 2026 Magic Quadrant for Decision Intelligence Platforms, recognising its execution and vision.

AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.

Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.

8x8 reports triple-digit growth in AI voice and messaging for CX, as contact centres scale automation beyond pilots across channels.

Zendesk promotes Craig Flower to chief operating officer, tasking him with accelerating its AI-first customer service and operations strategy.

Banks worldwide pour billions into AI, but Dyna.Ai warns only a small minority are turning pilots into tangible, scalable revenue gains.

Oracle launches an AI agent platform for retail banks, blending autonomous agents and human oversight to automate and personalise services.

Mentalist Oz Pearlman will headline FICO World 2026 in Orlando, anchoring an AI-focused summit on customer behaviour and financial services.

Genspark rolls out its AI call agent to over 40 countries using Twilio voice tech, handling bookings, support and multilingual calls at scale.

Guidewire has appointed Phil Joel as VP of Solution Advisory for APAC, strengthening support for insurers' core modernisation and data projects.

Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.

Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.

Wibmo takes 41st spot in Chartis 2025 Retail Banking Analytics 50, highlighting its growing role in payments security and AI-driven decisioning.

Johnson Controls has appointed Susan Hughes to lead its Asia Pacific business, joining the executive committee as it targets growth in the region.

Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.