Customer engagement stories
Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.
Revenue teams can now pull call transcripts, coaching notes and pipeline data into AI tools, reducing manual prep for forecasts and account reviews.
Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.
Faster, more reliable processing for large analytics workloads is driving Countly's closer ties with ClickHouse as data volumes keep rising.
Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.
The new service links meetings with enterprise systems, letting users trigger workflows and draft documents without switching apps.
The upgrade should boost Proximus Global's appeal to multinational buyers seeking compliant messaging, identity and network tools across markets.
Enterprises are putting greater weight on fraud controls and identity checks as AI-driven customer messaging becomes central to CPaaS buying decisions.
Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.
Retailers and lenders could recover lost sales and automate compliance-heavy outreach as Talkdesk expands AI beyond inbound service tasks.
The hire strengthens AMD's push in Asia Pacific and Japan, a key growth market as demand for AI and computing products rises.
Customer support teams could gain more control as the new toolkit cuts developer queues and ties training into community hubs.
Credit unions and community banks gain extra protection as Eltropy embeds voice, device and fraud checks amid rising AI-driven impersonation risks.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.
A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.
The Brisbane-based operator is boosting digital and brand capabilities as it pushes to meet rising customer use of online channels.
Brands are being pushed to consolidate marketing tools as Attentive adds agentic AI features across SMS, email, RCS and push notifications.
Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.
Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.