Customer data stories
Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.
Zoho launches Zia Hubs within WorkDrive to simplify analysis of unstructured business data, enhancing AI-driven insights across varied file formats globally by late 2025.
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.
Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.
Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.
Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.
LexisNexis has suffered a data breach exposing personal details of over 364,000 people via a third-party software platform, raising security concerns.
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.
Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.
A survey of 1,000 Australians reveals risky password reuse and widespread distrust of AI agents in digital experiences, raising cyber security concerns.
CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.
Sagacity has partnered with Databricks to offer instant access to the UK's largest permissioned consumer datasets for AI and personalisation projects.
Despite personalisation's proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
The UK Government launches £16 million cybersecurity boost for retailers amid rising attacks, including a high-profile Dior data breach affecting global customers.