Vertiv looks to dominate edge infrastructure market, ramps up partner investment

Vertiv has made key additions to its award-winning Vertiv Partner Programme (VPP) including benefits for channel resellers, as well as an enhanced suite of edge-ready products.

This includes rack power distribution units (rPDU), uninterruptible power supplies (UPS), rack cooling systems, dedicated software and services for partners and customers in Europe, the Middle East and Africa (EMEA).

Following the successful launch of the VPP last year, Vertiv has seen a tenfold increase in its channel partner base across EMEA and is continuing to add benefits for new and existing partners.

The brand-new partner relationship management (PRM) system and the enhanced partner portal will enable Vertiv partners to take immediate advantage of tailored trainings to match partner requirements; new sales and marketing tools; online trainings and certification; and product selectors and configurators.

The new suite of tools has been designed to help partners develop key skills and knowledge and achieve greater differentiation and profitability along with increased business opportunities.

Vertiv channel sales director EMEA Joachim Fischer says, "We see digitalisation gaining pace and 5G is becoming an ever-closer reality, with more than three-quarters of global telecom operators expecting to be delivering 5G services by 2021.

"Our enhanced partner programme will continue to equip resellers with the best in class products and services to face the new challenges that technological advances will uncover, such as the critical need for edge deployments.

"We are committed to the future of the VPP, and, building on an exceptional year, continuing to deliver the highest level of support to allow our channel partners to excel.

The new suite of products further enhance Vertivs comprehensive portfolio of IT technologies and services, tying these into a single-source rack-based solution including:

The new Vertiv VRC IT Rack Cooling unit with a self-contained and a split version and Vertiv Liebert CRV Row Cooling unit, designed for critical equipment in small server rooms, network closets and edge computing sites.

The system is able to deploy load-matching, variable-capacity compressors and fans, making these efficient cooling units for IT cabinets.

The Vertiv VRC is complemented by a complete service package including installation, start-up response time and preventive maintenance.

Vertiv Geist Rack rPDU series with a new 2-in-1 combination outlet for flexible plug connectivity and easy cable management.

The Geist UPDU is the latest addition to the Geist rPDU family, which features an innovative universal input socket that allows various configurations for customers with multiple deployments across the world.

The Geist rPDU can access all the devices in the rack to remotely monitor and control these via one single point, monitoring that can be upgraded as technology advances and business needs evolve.

The Geist UPDU models enable enhanced performance and management of dynamic IT spaces, while simplifying the buying process and accelerating deployments worldwide.

Moreover, the Vertiv Geist rPDU series benefits from the Vertiv Distribution Assurance service package. High-efficiency single-phase UPS solutions, such as the Vertiv Liebert GXT5 and the Vertiv EDGE line-interactive UPS, which is anticipated to be available on the EMEA channel market by the end of August.

In addition, Vertiv's Lifecycle Power Assurance Services delivers support for power delivery to small IT sites.

As edge deployments continue to grow in usage and importance for businesses, Vertiv's five-year protection plan safeguards small IT sites, providing real-time visibility into critical systems resulting in the early detection of any anomalies.

With an anticipated launch in October, the Vertiv Avocent ACS 8000 advanced console server has cellular capabilities, enabling integrated remote management of Vertiv and third-party equipment, for more efficient and secure network operations even for remote sites or whenever no wired internet is available.

Last year Vertiv was ranked by IHS Markit the number one supplier of remote IT management solutions worldwide, a market worth $720 million which is continuing to grow together with edge computing and remote IT services.

All of these offerings enable EMEA resellers to earn more points through the Vertiv Incentive Programme (VIP), which allows partners to monetise rewards.

From July 2020, an enhanced programme known as VIP+ will bring even more benefits to resellers through the silver, gold and platinum level of membership, including lower entry barriers, additional incentives upon registering and higher returns on certain packages, the company states.

The additions to the scheme will enable more partners to take advantage of the programme while developing key skills and knowledge at their own pace, according to Vertiv.