Reliability has come out on top as the most important factor when making data storage purchasing decisions, according to a new study from Western Digital Corporation.
The survey of CIOs and IT decision makers reveals reliability trumps costs, as organisations leverage data to drive growth, profitability and shareholder value
According to the survey, reliability of data storage systems outranks cost as the most important strategic consideration for 2016, indicating how price sensitivity has given way to the importance of protecting and gleaning insight from data.
The survey shows 85% of the respondents recognise the positive impact data can have on their bottom line, but are playing catch-up as 55% admit they are not yet storing all the data necessary for long-term business success.
To address this, 74% of the IT decision makers are growing cold storage and archiving capacity, while 81% are investing in data analytics to prioritise infrastructure investments and mine internal data assets.
The survey also shows that cloud infrastructure budget and build-out initiatives have increased in order to better store and access the growing trove of data.
"The findings of our survey underscore the increasing value of data, where dependable access through reliable storage systems and devices is more critical than ever before," says Dave Tang, senior vice president at Western Digital Corporation.
"As data-driven organisations strive to extract more value from their operational and historical data, advanced architectures like Active Archiving enable data to be accessed easily and cost-effectively to transform data into a competitive advantage,” Tang says.
“With a reputation for quality and reliability, our storage solutions and devices will play a critical role in the infrastructure build out in 2016 and beyond."
Value of Data Drives Demand for Archiving
The survey shows that data is growing rapidly – most notably in the energy, telecom and media and entertainment sectors – with IT leaders in each industry citing the wealth of machine data, analytics tools and a new appreciation for how archived historical data can help generate insights previously thought too complex to be of use.
When given a choice among five criteria, 39% of IT decision makers cite reliability as the most important factor in purchasing data storage compared to only 25% that cite cost.
The survey shows 89% of IT decision makers surveyed (up slightly from last year) believe that all data has value if [their] organisation can store and access it optimally; 85% agree that their business understands the value of data on their bottom line.
However, there is still a disconnect as 55% of those surveyed admit they are not storing all the data necessary for their long-term business needs, and 60% of IT decision makers also identified the ability to access data easily/rapidly or the ability to process data as a top IT challenge, keeping them from realising the value of the data.
A vast majority of respondents (83%) agree the Internet of Things, big data and mobility are driving a need to change their data centers. Those surveyed also recognise that access to cold data is critical.
Their plans for infrastructure investments demonstrate that traditional ‘store it and forget it’ data archiving/cold storage solutions like tape are no longer sufficient for extracting the value of data, as more than half are not storing all the data they need to process and analyse.
The pain point of faster access to old data has increased significantly in importance from 69% in 2014 to 74% in 2015 among all respondents.
Cloud Drives IT Spending
The IT decision makers surveyed identified cloud as both the leading growth area in terms of budget, as well as the initiative that is being most closely watched by decision makers now.
The survey also found:
While budgets are growing, they are not growing enough. 34% of respondents cite budget as the largest hurdle keeping them from achieving the full potential of their data center. Budget challenges are the greatest in Japan (54%) and the UK (42%).
The survey also shows meaningful differences in response patterns related to the Internet of Things, mobility and big data, across countries and verticals: