UCP Stories

Asian Stories

UCP stories

Why AI agentic commerce will rewrite retail loyalty

AI agents are quietly reshaping retail, and sluggish loyalty platforms risk losing transactions long before shoppers know they've gone.

By Aaron Crowe • 6 min read • Thu, 19th Mar 2026

Global Stories

UCP stories

Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Sat, 23rd May 2026

Data Privacy

Google launches Universal Cart for agent-led shopping

Shoppers may save time and miss fewer discounts as Google ties price tracking, compatibility checks and checkout across its apps.

By Mark Tarre • 4 min read • Thu, 21st May 2026

Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026

Digital Transformation

AI shopping agents reshape retail buying & checkout

Retailers face a new fight for visibility as AI agents increasingly decide which products get bought and checked out for customers.

By Karen Joy Bacudo • 4 min read • Mon, 27th Apr 2026

Customer Experience

Amazon, Meta & Microsoft join UCP technical council

Control of AI-led shopping standards is widening as five more firms join the Universal Commerce Protocol body, doubling its council to 10.

By Karen Joy Bacudo • 4 min read • Mon, 27th Apr 2026

Unified Communications

Google sees retail success with agentic commerce push

Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026

Customer Experience

Google unveils open UCP standard for AI-driven shopping

Google has launched an open Universal Commerce Protocol to standardise AI shopping flows across search, apps, merchants and payments.

By Mark Tarre • 4 min read • Tue, 20th Jan 2026

Customer Experience

Google unveils AI shopping protocol & brand agents

Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.

By Mark Tarre • 3 min read • Thu, 15th Jan 2026

Crypto

Ant backs Google's Universal Commerce Protocol push

Ant backs Google's new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.

By Sofiah Nichole Salivio • 4 min read • Wed, 14th Jan 2026

Storage

Hitachi Vantara & Google Cloud launch Unified Compute Platform for GKE Enterprise

Hitachi Vantara and Google Cloud collaborate to launch the Hitachi Unified Compute Platform for GKE Enterprise, enabling efficient and secure management of hybrid cloud operations.

By Kaleah Salmon • 3 min read • Wed, 6th Dec 2023

Storage

Hitachi Vantara expands UCP family of converged and hyperconverged systems

Hitachi Vantara upgrades its UCP family, introducing NVMe SSD caching and GPU servers, alongside enhanced solutions for SAP HANA, Oracle databases, and VMware.

By Jacques-Pierre (JP) Dumas • 2 min read • Mon, 11th Jun 2018