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'Onwards and upwards' for CRM & data as Salesforce acquires Krux
Customer Relationship Management

'Onwards and upwards' for CRM & data as Salesforce acquires Krux

Salesforce enhances CRM capabilities with Krux acquisition, vowing to create the 'smartest Marketing Cloud' and promising growth for all.

By Sean Mitchell • 2 min read • Tue, 4th Oct 2016
The eight product lines that make up Salesforce
Customer Relationship Management

The eight product lines that make up Salesforce

Discover the eight diverse 'Clouds' powering Salesforce's rise as a titan in cloud-based enterprise solutions since 1999.

By Sean Mitchell • 3 min read • Tue, 4th Oct 2016
How Salesforce got into the artificial intelligence business
Data Analytics

How Salesforce got into the artificial intelligence business

Being born in the cloud is not only a help to its developers, but also it's an attitude. It's that attitude that the company has plenty of.

By Sean Mitchell • 3 min read • Mon, 19th Sep 2016
Salesforce Einstein: How this new AI platform will transform your CRM
Customer Relationship Management

Salesforce Einstein: How this new AI platform will transform your CRM

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

By Sara Barker • 4 min read • Mon, 19th Sep 2016
Cutting edge tech marketing: Google, Adobe and Facebook come out on top
Data Analytics

Cutting edge tech marketing: Google, Adobe and Facebook come out on top

Google, Adobe, Facebook, Marketo and Salesforce lead the way when it comes to 'cutting edge' marketing technology vendors, IDC says.

By Shannon Williams • 2 min read • Fri, 16th Sep 2016
Salesforce's new and unified App Cloud Mobile solution is open to all users
Data Analytics

Salesforce's new and unified App Cloud Mobile solution is open to all users

Salesforce App Cloud Mobile is the new one-stop mobile solution from Salesforce that offers developers a choice of approaches.

By Michael Azoff • 2 min read • Fri, 24th Jun 2016
Salesforce continues to dominate growing CRM market
Customer Relationship Management

Salesforce continues to dominate growing CRM market

Salesforce leads as the CRM market expands by 12.3%, hitting $26.3bn in 2015 amid a surge of M&A activity, per Gartner.

By Shannon Williams • 3 min read • Thu, 26th May 2016
Salesforce Community Cloud gathers market momentum
Unified Communications

Salesforce Community Cloud gathers market momentum

Salesforce's London World Tour attracts 15,000 attendees, biggest gathering of customers and partners outside of Dreamforce.

By Richard Edwards • 2 min read • Tue, 24th May 2016
IBM snaps up Salesforce consulting partner
Data Analytics

IBM snaps up Salesforce consulting partner

IBM has acquired global consulting agency Bluewolf and announced it will join IBM Interactive Experience. Financial details were not disclosed.

By Catherine Knowles • 2 min read • Mon, 16th May 2016
APAC focus with new hire for Unisys
Data Analytics

APAC focus with new hire for Unisys

Belinda Hilberts appointed director of field marketing for Unisys Asia Pacific, tasked with driving growth in the region.

By Shannon Williams • 2 min read • Mon, 2nd May 2016
Carrier cloud providers reassessing public cloud strategies
Data Analytics

Carrier cloud providers reassessing public cloud strategies

Carrier cloud providers are reassessing their public cloud strategies due to competition from incumbents like AWS.

By Shannon Williams • 1 min read • Tue, 26th Apr 2016
Microsoft on charge in SaaS market with 70% revenue growth
Software-as-a-Service

Microsoft on charge in SaaS market with 70% revenue growth

Microsoft is on the charge in the SaaS market and is now challenging for leadership in the growth market with Oracle and IBM also making a big play.

By Heather Wright • 2 min read • Tue, 19th Apr 2016
Big players losing as they fail to capitalise on booming PaaS market
Platform-as-a-Service

Big players losing as they fail to capitalise on booming PaaS market

IBM and Oracle are losing out as they fail to capitalise on the booming PaaS market and concede share to specialists, open source and cloud providers.

By Heather Wright • 2 min read • Mon, 18th Apr 2016
IBM acquires Bluewolf, looks to lead Salesforce partner ecosystem
Data Analytics

IBM acquires Bluewolf, looks to lead Salesforce partner ecosystem

IBM has announced it plans to acquire Bluewolf, with the aim of accelerating cloud-based customer experiences for Salesforce users.

By Catherine Knowles • 3 min read • Fri, 1st Apr 2016

Stories from Other Regions

Salesforce stories

Australia leads way with Salesforce integration, but 67% believe there's more potential
Data Analytics

Australia leads way with Salesforce integration, but 67% believe there's more potential

IBM cloud consulting agency Bluewolf has found that Australian firms are embracing Salesforce, but 67% think there is more innovation potential.

By Sara Barker • 2 min read • Fri, 30th Sep 2016
Salesforce brings on AWS as infrastructure provider, plans for global expansion
Data Analytics

Salesforce brings on AWS as infrastructure provider, plans for global expansion

Salesforce taps AWS for its global cloud push, harnessing Amazon's prowess to boost enterprise services worldwide.

By Catherine Knowles • 2 min read • Fri, 27th May 2016
CloudSense inks Fairfax NZ deal
Data Analytics

CloudSense inks Fairfax NZ deal

Fairfax NZ partners with CloudSense to revolutionise its ad sales, embracing a digital shift for enhanced customer-centric service.

By Shannon Williams • 2 min read • Thu, 14th Apr 2016