Partner Marketing stories
How Sourcepass turns firewall upgrades into a competitive edge
Last month
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crm
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firewalls
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network security
Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
Xero Power Lists boost app discovery, developer reach
Thu, 26th Feb 2026
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fintech
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financial systems
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erp
Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.
SolarWinds revamps global partner programme with tiers
Fri, 6th Feb 2026
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data analytics
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digital transformation
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planning
SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.
UBE Marketing launches to support B2B clients in Microsoft sector
Thu, 4th Sep 2025
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martech
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partner programmes
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cdp
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Fri, 16th May 2025
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
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Kevin Sellers joins Avalara as executive VP & CMO
Wed, 11th Sep 2024
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document management
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ecm
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martech
Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.
WatchGuard strengthens leadership team with three new executives
Fri, 2nd Aug 2024
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firewalls
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network security
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breach prevention
WatchGuard Technologies enhances its leadership, appointing Derek Maggiacomo, Rich Workman, and Karen Ray to drive focus on MSPs. CEO promotes a partner-first vision.
Probax launches MSP Backup in collaboration with Veeam and Wasabi Technologies
Thu, 7th Dec 2023
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storage
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virtualisation
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data protection
Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.
NTT DATA & Microsoft enhance AI-powered tool Copilot for Microsoft 365
Mon, 20th Nov 2023
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cx
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martech
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hcm
NTT DATA, in collaboration with Microsoft, enhances Copilot for Microsoft 365, leveraging profound learning techniques and advanced AI capabilities.
SonicWall names Christine Bartlett as Chief Marketing Officer to strengthen channel partnerships
Tue, 26th Sep 2023
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cybersecurity
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sonicwall
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communication
SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.
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Fivetran appoints Rachel Thornton as CMO
Wed, 14th Jun 2023
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public relations
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fivetran
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event
Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.
Asia Pacific wins big in 2022 Equinix Partner Awards
Fri, 21st Apr 2023
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network infrastructure
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hyperscale
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public cloud
Equinix has announced its 2022 Global and Regional Partner Award winners, recognising its partners and their dedication to providing the company's offerings.
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
Menlo Security sees channel growth, continues global expansion
Fri, 24th Mar 2023
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cloud security
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partner programmes
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menlo security
Menlo Security has announced new initiatives and investment in its Boost! Channel Programme, designed to further support and incentivise partners.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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b2b marketing
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content creation
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
SnapLogic announces its partnership with Snowflake
Wed, 28th Sep 2022
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data analytics
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martech
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partner programmes
For joint customers, SnapLogic offers the scalability needed to make the amount of data stored in Snowflake's data cloud available and actionable for business'.
Okta appoints Celestine Tan as vice president for Asia Pacific marketing
Fri, 20th May 2022
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siem
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ca technologies
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pivotal
Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.
Entrust nShield security models certified with VMware Kubernetes Grid
Tue, 10th Aug 2021
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virtualisation
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encryption
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it automation
Entrust nShield hardware security modules have achieved certification with VMware Tanzu Kubernetes Grid, enhancing containerised application security.
SNP acquires SAP data specialist Datavard
Mon, 2nd Aug 2021
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sap
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modernisation
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sap s/4hana
SNP SE acquires software and consulting company Datavard AG to strengthen its platform strategy in data transformation and management.