Opinion stories - Page 4

A fresh US rate cut ripples through New Zealand markets as tech investors reassess global liquidity, risk assets and digital exposures.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

New Zealand employers face sweeping payroll, KiwiSaver, safety and privacy reforms, making year-end the crucial time to prepare systems.

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

APAC firms are shifting from AI pilots to real-time, scaled deployments in 2026 as data, ROI demands and regulation rapidly converge.

Amid an AI-fuelled fraud surge and tightening biometrics rules, Southeast Asia’s banks must choose verification partners with strategic care.

Agentic AI is helping overstretched Australian SOCs fight rising, AI-driven cyber threats by automating legwork while keeping humans in control.

Australian contact centres risk drowning in metrics; experts urge a sharper focus on a few vital KPIs to lift service, loyalty and morale.

Open Banking goes live in New Zealand, promising faster, safer payments and real-time cashflow visibility for Kiwi small businesses.

AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Sarah-Jane Peterschlingmann has been elected ACS Queensland chair for 2026/2027, the branch’s first woman leader in 15 years.

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.

By 2050 city skylines may look familiar, but AI-driven design and data will quietly transform offices into smarter, adaptive ecosystems.

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry’s rarest asset.