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Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media
Generative AI

Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media

Creator-led purchases are now driving Southeast Asia's eCommerce, with 71% of affiliate buyers choosing influencers and creators over other channels.

By Ayaan Mohamud • 5 min read • 2 days ago

Global Stories

Online shopping stories

Half of Australians using AI to research purchases
Marketing Technologies

Half of Australians using AI to research purchases

Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.

By Mara Sugue • 3 min read • Today
Bazaarvoice & Bluefish team up on AI recommendations
Marketing Technologies

Bazaarvoice & Bluefish team up on AI recommendations

Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.

By Joseph Gabriel Lagonsin • 5 min read • Yesterday
Zip sees stronger spend on bills & household costs
Gaming

Zip sees stronger spend on bills & household costs

Cost-of-living pressures pushed more Australians to use Zip for bills, insurance and home maintenance, lifting spend per customer 15.4%.

By Karen Joy Bacudo • 4 min read • 3 days ago
The next eCommerce interface may not be a screen
Wearables

The next eCommerce interface may not be a screen

AI agents could soon handle shopping, payments and support in the background, forcing businesses to strengthen trust as screens fade from view.

By Bobby Joseph • 6 min read • 2 days ago
AFL Grand Final weekend lifts online spending & traffic
Data Analytics

AFL Grand Final weekend lifts online spending & traffic

Retailers saw a surge in food, screens and merchandise sales as fans prepared for AFL Grand Final watch parties and post-match celebrations.

By Raphael Veloso • 3 min read • 3 days ago
Amazon rivals beauty chains as Australian sales shift online
Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • 5 days ago
AI assistants now read online stores more than twice as often as Google. Most retailers can't see it
Firewalls

AI assistants now read online stores more than twice as often as Google. Most retailers can't see it

Many retailers are missing live customer queries because AI assistants now fetch product pages far more often than Google does.

By Pratham Jani • 6 min read • 4 days ago
The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully
Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last week
Retailers boost video & AI as visual commerce grows
Digital Transformation

Retailers boost video & AI as visual commerce grows

Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.

By Sofiah Nichole Salivio • 4 min read • Last week
NatWest & banks set out AI agent payment principles
Data Protection

NatWest & banks set out AI agent payment principles

Banks want to prevent AI-driven shopping from eroding customer control, privacy and security as agentic commerce moves closer to everyday payments.

By Karen Joy Bacudo • 5 min read • Last week

Stories from Other Regions

Online shopping stories

Amazon launches instalment payments with Affirm in UK
Fintech

Amazon launches instalment payments with Affirm in UK

Shoppers on Amazon.co.uk will be able to spread eligible purchases over up to 48 months, with instant credit checks and no late fees.

By Karen Joy Bacudo • 3 min read • Yesterday
Brite launches Pay by Bank in UK after FCA licence
Fintech

Brite launches Pay by Bank in UK after FCA licence

UK merchants can now offer bank-based checkout across 27 European markets, as Brite enters one of the region's most mature open banking hubs.

By Karen Joy Bacudo • 4 min read • 3 days ago
Wise launches chequing account in Canada for travellers
Fintech

Wise launches chequing account in Canada for travellers

Canadians juggling travel and overseas payments may get lower-fee, everyday banking-style services as Wise adds chequing and local transfers.

By Karen Joy Bacudo • 4 min read • 5 days ago
Returns policy drives Australian fashion shoppers away
Digital Transformation

Returns policy drives Australian fashion shoppers away

More than half of Australian online fashion shoppers have walked away over returns terms, underscoring a costly retention risk for retailers.

By Raphael Veloso • 4 min read • 5 days ago
Australian shoppers warm to AI for holiday shopping
Data Protection

Australian shoppers warm to AI for holiday shopping

Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.

By Raphael Veloso • 4 min read • 5 days ago
E-commerce marketers shift budgets to AI & cashback
Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last week