Martin Creighan stories

Martin Creighan is an established author with a keen interest in the evolving technological landscape as it intersects with business strategy and innovation. His expertise shines through in his storied career, particularly in his examination of new distribution agreements, such as the one Arrow Electronics has entered with Commvault to expand product availability in Australia and New Zealand.

With a finger on the pulse of network infrastructure and its advancements, Creighan underscores the significance of network function virtualisation (NFV) in Asia, championing adaptive strategies over outdated, uniform networking methods. This attention to adaptation also features in his analysis of software-defined networking (SDN) and how businesses can harness it to maintain a competitive edge.

Demonstrating a broad range of interests within the IT sector, Creighan delves into leadership changes, revealing insights when covering the hiring of new executives, such as Citrix’s managing director for ANZ, alongside the strategic focus on driving sales and enhancing employee experiences.

Furthermore, his writings encapsulate the shifting dynamics of the workplace, such as the embrace of hybrid working models. His topical narrative about attracting young talent highlights the importance of flexible working environments and the potential allure of the metaverse for the emerging Generation Z workforce. This is complemented by his evaluative pieces on the longevity of hybrid working and its impact on productivity and worker engagement.

In the field of digital healthcare, Creighan's interest in consumer-centric innovation is apparent. He articulates the transformative effects of technology for consumer choice and participation in healthcare. Lastly, Creighan brings to the fore his technical adeptness by sharing pragmatic lessons from the deployment of cutting-edge SD-WAN technology, demonstrating his holistic understanding of its challenges and benefits.