Marketing strategy stories

By employing personalised customer journeys, brands have a real opportunity to stand out from the crowd and reach their full potential in providing the best customer experience.

The ability to measure deliverability and increase customer engagement drove Shorty’s Liquor, Australia’s leading drinks retailer, to uplift its marketing programs on Dotdigital.

In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.

Provides new technical training, accreditation, and marketing and strategy support for partners worldwide.

"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."

Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.

“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."

The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.

Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.

Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.

Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.

Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

"We're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world."

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

"Certainly, strategy and strategic direction can and should relate to the overall vision, but they’re not interchangeable."