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Marketing strategy stories

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Marketing Technologies
Martech experts reveal the “buzz” on personalisation
June 2022
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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Frequently asked questions
How the editorial team works at Techday: Our tips for you
May 2022
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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Marketing
HCL Technologies bolsters precision marketing offering
June 2020
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
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Digital Marketing
Acronis taps Steven McChesney as new CMO
June 2020
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
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Partner Programmes
Okta updates partner programme for 2020
April 2020
Provides new technical training, accreditation, and marketing and strategy support for partners worldwide.
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Social Media
The four key trends shaping modern consumer behaviour
July 2019
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."
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Application Programming Interface
Ingram Micro gives Cloud Marketplace an overhaul
March 2019
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
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Qrious
Kiwi tech marketers strengthen position by banding together
April 2018
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
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Artificial Intelligence
Asia Pacific marketers now global leaders in AI adoption – report
February 2018
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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IT Automation
Bendigo Bank employs IBM marketing automation tools
July 2017
IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.
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Marketing
Cadence is key to being heard - Fairfax Media CMO
May 2017
“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."
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Marketing strategy
Large disconnect between marketing strategy vision and execution - HubSpot
May 2017
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
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Marketing
Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
May 2017
Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.
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Photography
Young photography gear retailer uses social media to engage customers
April 2017
Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.
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Customer experience
Mumbai-based Netcore launches CX-based marketing solution
April 2017
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
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Google
Getting insight from your marketing analysis
February 2017
Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.
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Digital Marketing
Salesforce kicks off 2017 with major new Spring release
January 2017
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
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Machine learning
Salesforce Einstein: How this new AI platform will transform your CRM
September 2016
Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.
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Cloud
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
September 2016
"We're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world."
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Digital Marketing
Hyland launches marketing portal to help channel partners keep OnBase
August 2016
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.
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Microsoft
Microsoft: Nine tips for optimising your marketing strategy
July 2016
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
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Business
Expert advice: Vision vs Strategy
June 2016
"Certainly, strategy and strategic direction can and should relate to the overall vision, but they’re not interchangeable."
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Smartphones
Is it time to drop 'mobile first' from your strategy?
June 2016
Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.
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Gartner
Four forces shaking up marketing right now
May 2016
Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.