Marketing stories
Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.
Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.
ShopBack users could soon get easier access to travel connectivity and local mobile plans as Gigs tests its expansion in Asia.
Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.
Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.
Brands, cities and communities now have until 12 August 2026 to seek their own web suffixes, as ICANN widens the application round to 27 scripts.
Media teams could cut manual tagging and approvals as Cloudinary makes its AI agents generally available across connected systems.
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.
Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.
Agencies can now measure brand visibility in ChatGPT and Google AI Overviews as Semify adds white-label reporting for local business clients.
Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.
Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.
