Market research stories - Page 7

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com's Fast 50 Index, defying AI disruption fears.

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.

Human8 appoints Mark Alvarez as Head of Operations APAC and Daniel Teixeira as Senior Business Director Southeast Asia, eyeing AI-driven growth.

Melbourne's The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

Japanese SMBs express optimism about AI's potential to improve operational efficiency, according to Barracuda Networks.

HubSpot's study reveals 9 out of 10 Singaporean social media marketers predict a rise in direct-to-consumer sales on social media platforms in 2024, highlighting the shift towards social media as a primary retail channel.

Angel Investment Network's 2024 survey reveals that Angel investors' motivations shift towards positive impact over financial gain, highlighting new trends and potential pitfalls for start-ups.

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

Proptech is revolutionising the commercial property industry, offering solutions to challenges like complex legacy systems and manual processes.

Juniper Research predicts a 138% jump in transactions via biometric-enabled Point of Sale (POS) terminals, climbing from 19.5 billion in 2023 to 46 billion by 2028.

After an 18% decline in 2023, Canalys predicts Mainland China's PC market will recover with a 4% rise by 2024, backed by IT investments from corporates.

ADP has been acknowledged as a global payroll front-runner by prominent industry analysts including Everest Group.

Gigamon has been recognised as a top vendor in the burgeoning deep observability market, according to a new study by 650 Research.

UK-based research and analytics firm Milieu Insight has launched Canvas 2.0, a platform that enables real-time collaboration for market research teams.

The voice analytics market is set to soar to $9.33bn by 2030, fuelled by growing use of voice recognition tech.

Stanley Capital Partners invests in tech company Roboyo, aiming to enhance the global leader in hyper-automation's growth.

In a leadership shuffle at Human8, Camille Nicita steps into the role of global CEO, replacing co-founder Kristof De Wulf.