Market research stories
Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.
Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.
It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.
The new system aims to help businesses turn stalled generative AI pilots into measurable returns by unifying customer data and oversight.
Boardroom focus shifted to war risk in Q1, with Iran mentions jumping as chief executives kept AI at the top of the agenda.
Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Many firms are preparing to let software bargain and buy for them, even as consumers remain wary of giving AI free rein over spending.
Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.
Lower running costs and emissions rules are accelerating battery-powered machinery uptake across construction, farming and mining sites.
Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.
Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.
It aims to help multi-site operators spot falling satisfaction faster by turning scattered feedback into cited answers and action plans.
Users rated Zyxel highest for firewall ease of use and supplier support, giving the Taiwan-based vendor extra visibility in security buying decisions.
Viewers in four English-speaking markets can now sign up for nearly 25,000 hours of anime through Apple’s TV app.
Administrative tasks are still eating into law firm margins, with North American practices facing the sharpest pressure from fragmented systems and manual work.
Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.
Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.
Recurring billing firms could cut costs and failed collections as 73% say card payments still cause persistent operational headaches.
Among 18- to 34-year-olds, more than half of Australians have tried wellness tech as red light and blue light devices gain traction.