Customer retention stories

Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.

Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.

Trustifi rolls out AI-powered training videos for managed service providers, turning real phishing emails into branded simulations inside one dashboard.

Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.

Prophet has published a new market mix modelling guide to help marketers prove commercial impact, with examples showing how MMM can expose hidden value in campaigns.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.

Nutanix rolls out multitenant cloud tools, partner verification and migration pricing to lure service providers leaving VMware.

Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.

Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.

AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.

CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.

FWD Singapore says adviser-led expansion, digital upgrades and stronger customer experience helped drive profitable FY2025 growth in its 10th year.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.

Asia-Pacific carriers race ahead on inflight Wi-Fi, with legacy airlines nearing full coverage while budget operators remain far behind.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.