Customer data Stories - Page 20

Global Stories

Customer data stories

AI & data to transform marketing & media by 2025

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

By Imee Dequito • 4 min read • Fri, 20th Dec 2024

Marketing Technologies

Rob Ferguson named Chief Revenue Officer at Amperity

Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.

By Imee Dequito • 2 min read • Mon, 16th Dec 2024

Data Analytics

Industry experts predict major transformation by 2025

Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.

By Melania Watson • 5 min read • Mon, 16th Dec 2024

Customer Experience

AI is revolutionising retail loyalty with real-time data

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

By Melania Watson • 2 min read • Thu, 28th Nov 2024

Data Analytics

Netcore Cloud expands collaboration with Google Cloud AI

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

By Imee Dequito • 3 min read • Wed, 20th Nov 2024

Marketing Technologies

Reltio & ZoomInfo integrate to boost sales insights

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

By Sean Mitchell • 3 min read • Wed, 13th Nov 2024

Hyperscale

Unlocking unused customer data: A wake up call for travel and hospitality

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

By Billy Loizou • 5 min read • Tue, 5th Nov 2024

Data Protection

AI cyberattacks on retailers rise ahead of holiday season

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

By Shannon Williams • 3 min read • Fri, 25th Oct 2024

Customer Experience

Pax8 survey reveals marketplaces boost IT provider growth

A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024

Customer Experience

Barriers hinder MarTech's role in fostering customer trust

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024

Ransomware

AI raises cybersecurity concerns in Asia Pacific region

A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.

By Shannon Williams • 3 min read • Wed, 9th Oct 2024

Marketing Technologies

Unified commerce reshapes shopping in India & the US

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

By Shannon Williams • 3 min read • Tue, 24th Sep 2024

Stories from Other Regions

Customer data stories

Hyperscale

Twilio unveils Linked Audiences integration for Redshift

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

By Melania Watson • 3 min read • Tue, 3rd Dec 2024

Marketing Technologies

Trust & AI in shopping: New Zealand consumers' views

Salesforce's report reveals New Zealand consumers are increasingly willing to embrace AI in shopping, despite a sharp decline in trust towards companies.

By Kaleah Salmon • 2 min read • Mon, 2nd Dec 2024

Fintech

SaaScada predicts transformative shifts in banking by 2025

SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.

By Shannon Williams • 4 min read • Fri, 22nd Nov 2024

Marketing Technologies

UK executives face decision challenges due to data delays

A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.

By Shannon Williams • 3 min read • Fri, 22nd Nov 2024

Customer Experience

Study shows personalisation key to consumer loyalty in UK

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024