Branding stories - Page 2
Why your house is the consumer and not you (or what I learned from the music industry)
Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.
Visuals an eye-catcher for leaders when browsing B2B content
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
Aussies set to leaves brands that fail to protect data
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
Pattern Australia and popular local skincare brand partner
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
PixelForce acquires Svelte Studios for branding offerings
PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.
Australian shoppers want real-time interaction with brands
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
Customer loyalty drops when brands don't innovate - report
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
What does it take to build a thriving enterprise marketplace?
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
How brands can use offline data to drive better decision-making
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
The proof is in the pudding: How to navigate to CX excellence
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Cisco launches new Service Provider partner programme
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
Boomi wins best CEO for diversity and best company for career growth
Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.
Why it's time to 'dial up' the power of mobile marketing
Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Sift shares digital trust and safety secrets in new report
Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.
Apple retains the No.1 position among electronics and appliance brands
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.
Supply chain issues leaving customers frustrated, with brand loyalty at risk
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.
Using marketplace technology to build an online community around your brand
Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.
Three ways businesses can turn customers into advocates
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Corporate scandals, misinformation disestablish public trust
Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.
Virtual economy shifts paradigm of trust in the digital age - Okta
COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.