DataCenterNews Asia Pacific - Specialist news for cloud & data center decision-makers

Branding stories - Page 2

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DIT changes name to match greater AgTech focus
Wed 20 Jan 2021
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branding
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agtech
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dit technology
The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
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APAC consumers say firms' social media reputation matters
Thu 17 Dec 2020
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social media
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kaspersky
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branding
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
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Positive customer experience will boost brand loyalty - study
Tue 1 Dec 2020
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cx
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martech
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chatbots
A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.
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Q&A with Isentia: Knowing your customer base in an ever-changing media environment
Tue 19 Nov 2019
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social media
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marketing
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branding
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
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Qualtrics extends BrandXM to enable better business-customer relationships
Thu 7 Nov 2019
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branding
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qualtrics
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user experience
Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.
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Brands failing to engage customers of today, study shows
Fri 16 Aug 2019
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customers
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branding
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cognizant
Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.
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The four key trends shaping modern consumer behaviour
Fri 5 Jul 2019
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social media
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branding
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online marketing
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."
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Look before you leap: Making a name for yourself as a tech startup
Mon 27 May 2019
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branding
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intellectual property
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kensington swan
For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked.
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Samsung top brand in Asia for seventh year in a row
Mon 11 Jun 2018
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samsung
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nielsen
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branding
The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.
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VeeamON: The 3 key takeaways from the Partner Summit session
Tue 15 May 2018
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virtualisation
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veeam
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branding
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
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Happy birthday! Dicker Data celebrates 40 years in operation
Mon 22 Jan 2018
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dicker data
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branding
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it distributors
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
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Tech Data to operate as a unified global brand
Thu 28 Sep 2017
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digital transformation
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branding
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channel partners
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
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MYOB champions Silver Ferns & women's achievement in netball
Fri 25 Aug 2017
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accounting systems
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myob
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branding
MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.
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The Icehouse announces brand refresh - making it personal
Thu 27 Apr 2017
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new zealand
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icehouse
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accelerator
The Icehouse has updated its values to being (1) It's Personal (2) Expect the Best and (3) Stronger Together.
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Vertiv ANZ: New name, new brand and newfound focus
Tue 11 Apr 2017
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branding
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vertiv
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anz bank
The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.
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Avnet has a new look following "Reach Further" launch
Thu 6 Apr 2017
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iot
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b2b
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branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
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Twitter users beware: Phishers target account verification in latest attacks
Wed 1 Feb 2017
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phishing
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email security
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twitter
Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.
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LinkedIn reveals its top Australian tech influencers
Mon 19 Sep 2016
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social networking
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linkedin
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branding
LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.
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Exclusive: What’s standing between you and success? Marketing
Fri 15 Apr 2016
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riverbed
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marketing
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social media
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
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3News: It should be about the content, not the branding
Mon 25 Jan 2016
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digital entertainment
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tv
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branding
Is it just me or this obsession with the medium rather than the content an unhealthy thing?
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Apple works to create seamless retail experience
Tue 14 Jul 2015
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apple
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technology gifts
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retailers
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
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Samsung number one in Asia's eyes
Tue 23 Jun 2015
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samsung
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marketing
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branding
“Just ten years ago, we were ranked as 15th best brand in Asia. Samsung’s rise to the top in Asia has not come about by chance."
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What's the most valuable brand in the world? Apple.
Wed 27 May 2015
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microsoft
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apple
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technology gifts
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
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Dicker Data leaves NZ to it
Mon 11 May 2015
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dicker data
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distribution
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branding
“We’re not really trying to combine [Express Data] into Australia or ask for a whole pile of monthly reports. They know what to do."
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