DataCenterNews Asia Pacific - Specialist news for cloud & data center decision-makers

Branding stories - Page 2

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Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
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branding
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sales
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consumer
Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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digital marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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digital marketing
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social media
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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PixelForce acquires Svelte Studios for branding offerings
Mon, 14th Nov 2022
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web development
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branding
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mobile apps
PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.
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Australian shoppers want real-time interaction with brands
Fri, 28th Oct 2022
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branding
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digital marketplace
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twilio
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
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Customer loyalty drops when brands don't innovate - report
Mon, 3rd Oct 2022
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branding
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online shopping
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commercetools
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
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What does it take to build a thriving enterprise marketplace?
Tue, 6th Sep 2022
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enterprise
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branding
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online shopping
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
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How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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big data
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bi
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data analytics
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.
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ActiveCampaign reveals consumers seek trusthworthy content
Thu, 28th Jul 2022
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open source
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user experience
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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Cisco launches new Service Provider partner programme
Mon, 25th Jul 2022
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partner programmes
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branding
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smb
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
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Boomi wins best CEO for diversity and best company for career growth
Thu, 21st Jul 2022
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intelligent systems
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connectivity
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branding
Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.
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Why it's time to 'dial up' the power of mobile marketing
Mon, 18th Jul 2022
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smartphones
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digital marketing
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customers
Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.
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Consumers want speed, visibility in return for brand loyalty
Fri, 1st Jul 2022
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open source
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branding
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online shopping
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
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Adobe survey reveals link between brand trust and consumer buy-in
Wed, 22nd Jun 2022
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martech
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creative technologies
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branding
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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Sift shares digital trust and safety secrets in new report
Thu, 21st Apr 2022
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cybersecurity
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fintech
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branding
Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.
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Apple retains the No.1 position among electronics and appliance brands
Thu, 24th Mar 2022
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apple
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smartphones
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inventory management systems
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.
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Supply chain issues leaving customers frustrated, with brand loyalty at risk
Thu, 10th Mar 2022
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inventory management systems
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shopping
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branding
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.
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Using marketplace technology to build an online community around your brand
Mon, 7th Mar 2022
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customers
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branding
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digital marketplace
Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.
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Three ways businesses can turn customers into advocates
Thu, 3rd Mar 2022
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crm
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printing
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cx
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
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Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Tue, 5th Oct 2021
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vr
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digital marketing
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branding
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
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Corporate scandals, misinformation disestablish public trust
Wed, 19th May 2021
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forrester research
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branding
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analyst report
Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.
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Virtual economy shifts paradigm of trust in the digital age - Okta
Fri, 12th Mar 2021
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branding
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okta
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identity
COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.