Branding stories - Page 2

Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.

Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.

Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.

Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.

72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.

COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.