Advertising Technologies (Adtech) stories - Page 21

Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.

Telecom drops high court case against rival telco following a number of changes to Vodafone's 'SuperNet' advertising campaign.

Ads, Ads, and yes, more Ads as social networking site smashes financial expectations with over one million advertisers now on board.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

In a bid to keep marketers sweet, social networking site is axing adverts on pages containing sexual or violent content.

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.

Instapaper is the ultimate Android app to save and read web pages offline, perfect for those moments when you're on the go. Get it now for just USD $3.96!.

Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.

The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.

Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.

Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.

Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.

In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.

A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.

Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.

Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.