Advertising Technologies (Adtech) stories - Page 20
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
New cybersecurity export strategy from UK govt to bolster global defences
Tue, 27th Mar 2018
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martech
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cybersecurity
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government
The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
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digital signage
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martech
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adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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martech
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cloud services
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adobe
Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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martech
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partner programmes
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marketing
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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marketing
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techday
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.
An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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marketing
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postr
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Waikato big data firm connects Kiwi businesses to China
Tue, 13th Dec 2016
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data analytics
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martech
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planning
A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.
MyRepublic's Halloween promo narrowly escapes death by complaint
Mon, 12th Dec 2016
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uc
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martech
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myrepublic
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
2016 sees TechDay double in size – our highlights for the year
Mon, 21st Nov 2016
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martech
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marketing
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techday
We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.
Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
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martech
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marketing
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techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.
Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts
Wed, 14th Sep 2016
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martech
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adblock
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adtech
Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.
Facebook to improve 'ad preference' management & thwart adblockers
Wed, 10th Aug 2016
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martech
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facebook
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interactive
Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.
Mobile advertising analytics company opens Sydney office
Tue, 27th Oct 2015
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data analytics
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martech
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planning
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
Facebook to share more of your internet habits with advertisers
Mon, 21st Sep 2015
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martech
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facebook
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adtech
Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.
What are SMEs using the internet for?
Thu, 30th Jul 2015
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martech
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social media
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notebook
The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).
Startup teaches children strategies for resisting ads and in-app purchases
Mon, 30th Mar 2015
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martech
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apps
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apple
In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.
Spark Digital new head of marketing a 'real coup'
Fri, 23rd Jan 2015
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saas
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data analytics
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martech
Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.