Web hosting platform SiteGround shifts infrastructure to Google Cloud

Independent web hosting platform SiteGround will move a large part of its infrastructure to Google Cloud, the company announced today.

Many of SiteGround's new customers from the United States and Europe are already activated in Google's U.S. and Netherlands Cloud locations. Existing customers in these locations are in the process of being moved.

"Google Cloud is dedicated to providing businesses with industry-leading infrastructure with data-powered innovation. We are excited to work with partners like SiteGround who customize our technology to the needs of a wide segment of webmasters such as small business owners, bloggers, web agencies among other," says Google Cloud Southern Europe - Emerging Markets managing director Ben Faes.

SiteGround will utilise Google's SSD persistent storage, which will allow website data to be stored across multiple locations. As such, website data will not be stored on one physical machine, which means data will not be lost if hardware fails.

"In the cloud setup, in the rare occasions where the hosting server fails, we can just spin up a new virtual machine on another hosting node in our cloud space and simply attach the distributed storage volume to the new instance, instead of the faulty one, without losing time in backup restores," says SiteGround's CEO Tenko Nikolov.

SiteGround adds that the backup storage and restore optimization processes will benefit from a speed and efficiency boost, with easier scaling and resource management. The company is currently able to scale resources including CPU, RAM, storage, and others.

Additionally, Google's fast networks could result in higher speeds for SiteGround's customers' websites. SiteGround can also add new locations beyond the regions in which it currently operates.

"At SiteGround, we are always on the lookout for new partners that could help us utilize the latest hardware and the newest technologies and allow us to keep upgrading the speed and reliability of our hosting service," says Nikolov.

"It has become clear to us that operating on Google Cloud brings a lot of advantages and opportunities for our business development and we are thrilled to officially announce it.

SiteGround comments that Google's efforts - which are to match 100% of the energy consumed by their global operations with renewable energy and maintains a commitment to carbon neutrality - align with SiteGround's commitment to sustainability.

"We are truly excited about the official start of our cooperation with Google and will be keeping you updated on its development, whenever a new location is added or any old location is being transferred to the new Google Cloud data centers," Nikolov concludes.