There is a new king in town in VMware's Asia Pacific operations.

The company announced today the appointment of David Bate to take on the role of vice president for VMware's Cloud business in Asia Pacific and Japan (APJ), effective immediately.

Bate will be charged with managing VMware's cloud business and pushing the company's marketing efforts across the APJ region. According to VMware, Bate will take the reins of the launch and roll-out of VMware Cloud on AWS, in addition to supporting growth of the VMware Cloud Provider Program.

“Customers in the APJ region are excited about the opportunity VMware brings for them in their multi-cloud journeys,” says VMware Asia Pacific and Japan senior vice president and general manager Duncan Hewett.

“David's appointment will help us in driving growth with our VMware Cloud Provider Partners and VMware Cloud on AWS as we expand our reach in the industry.”

Bate comes to VMware from IBM where he was based for more than 20 years. His most recent position was a similar role to his new one at VMware, as he was IBM's vice president for Hybrid Cloud in Asia Pacific

Bate's career began at Telecom New Zealand (now Spark) where he worked for more than ten years, progressing to hold regional cloud computing and software leadership roles throughout his career. He is looking forward to his time with VMware

“Organizations in the APJ region are aggressively moving to a virtualized, multi-cloud computing model and are looking for solutions that will enable them to rapidly assemble, deploy, shift and manage workloads across their hybrid cloud environment,” says Bate.

“I am thrilled to take on the challenge of leading VMware's cloud business in APJ, and to work closely with clients as they embark on their cloud journeys.”

Bate will be based at VMware's APJ headquarters in Singapore.