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Vertiv appoints Ingram Micro as Australian distributor

By Catherine Knowles, 02 Aug 2021

Vertiv has officially appointed Ingram Micro as a distributor of Vertiv’s full portfolio of power, cooling and IT infrastructure solutions and services in Australia.

Ingram Micro is Australia’s largest technology distributor, and the new agreement creates opportunities for 6,500 value-added resellers (VARs) and managed service providers (MSPs) within its active network of partners, according to a statement.

Vertiv and Ingram Micro work closely together in New Zealand, as well as in the United States, Europe, China, India and Latin America, and the Australian relationship is a natural extension of that partnership, the companies state.

This latest announcement follows Vertiv’s broader strategy to expand the world-wide distributor’s global portfolio access.

Ingram Micro and its Australian IT reseller partners will have access to Vertiv’s full product portfolio, from single-phase UPS, racks and cooling to fully modular solutions, including the recently released Vertiv SmartRow 2 and Vertiv SmartCabinet 2-ECO.

In addition to working with Ingram Micro, Vertiv will continue to work with IT distributor Tech Data and electrical distributor Orion, working with companies as they invest in their digital transformation journeys.

Vertiv national IT channel manager A/NZ Chris Denis says, “We’ve had great success with Ingram Micro in New Zealand for the last five years, and extending that relationship to Australia is a logical next step as we aim to increase our regional network of partners.

"Coupled with the maturing of Vertiv’s new partner program, onboarding this major Australian distributor is a key step as we look to bring fuller solutions to end users.”

Vertiv managing director A/NZ Robert Linsdell says, “Businesses, large and small, are looking to focus on strategic imperatives for the long-term, and that means capitalising on their changing work environments with technology that actually moves the needle.

"To deliver higher value outcomes, we’re continuing to strengthen relationships and create strategic alliances that promote greater opportunity for the channel and accessibility for the end-user.”

Ingram Micro director advanced solutions group Brett Armstrong says, “Our partnership with Vertiv is growing globally and we are excited to bring Vertiv’s innovative power and cooling solutions to the Australian channel partner and reseller community.”

Vertiv's solutions bring together hardware, software, analytics and ongoing services to help customers’ vital applications run continuously and perform optimally.

With a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network, the company's offerings are designed for data centres, communication networks and commercial and industrial facilities.

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