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Software defined storage demand drives DataCore to new highs

20 Jul 15

Datacore says increasing demand for software defined storage has bolstered its local sales by 50% year on year and lead to expansion of its ANZ operations.

The software defined storage and hyper converged virtual SAN vendor says it’s seeing ‘recent and rapid business demand’ for its solutions within Australia and New Zealand.

That demand has led to the appointment of Marco Marinelli as regional sales director for Australia and New Zealand. Marinelli, who has 30 years of technology industry experience, with recent senior positions at Dell and HP.

DataCore’s offerings are distributed in Australia by Avnet and Multimedia Technology, with Westcon Group New Zealand the Kiwi distributor.

Jamie Humphrey, who was recently appointed as DataCore’s Asia Pacific and Japan vice president,  says the company provides a wide range of marketing, sales and technical support to its partners, and new programs have been ‘extremely effective’ in developing new partner relationships and driving new sales opportunities for partners.

“Our solution is a no-brainer for any channel partner who is looking to offer their clients a quick win for storage scalability and performance,” Humphrey claims.

“It works perfectly with the hardware brands that their clients already have, supports ultra-high availability designs and banishes hardware vendor lock-in.

“As a result, we have seen a 50% increase year on year in sales revenues in this territory,” Humphrey says.

He says new technology alliances with Dell, Cisco, Fujitsu, Huawei and Lenovo are giving solution providers and system integrators ‘a simple way to transform, for instance, Dell or Cisco infrastructure, by pairing it with DataCore software and backend storage to form comprehensive, flexible, software-defined platforms that serve as the cornerstone of the next-generation, software-defined data centre’.

Datacore has now made Australia its headquarters for its Asia Pacific expansion.

The company has also appointed a marketing manager, in Orla Hanby.

“This expansion has coincided with an expansion of DataCore’s partner program to support increased end-user demand for software defined storage solutions,” the company says.

DataCore says it has more than 1000 customer sites in Asia Pacific.

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