The data management company Datos IO has a new vice president of marketing and business development.

Peter Smails joins Datos IO after serving as the vice president of product marketing for Dell EMC's $17 billion+ portfolio of storage and data protection products.

Smails joins Datos IO at a time when the company is experiencing rapid customer adoption.

This is driven by the enterprise move to hyper-scale, next generation applications, and the transition from traditional data center architectures to public cloud and multi cloud platforms.

Tarun Thakur, CEO and co-founder of Datos IO notes that organisations are rapidly transforming their application environments and IT infrastructure to utilise the power of the cloud and as a result need a completely new way to managing their data.

Thakur says “the Datos IO RecoverX flagship product meets these requirements which is why we are seeing companies in markets ranging from financial services, to media and entertainment, to retail deploying it to support their critical applications and underlying data.

“Peter's experience, particularly in the data protection space, will be invaluable as we scale our business, expand into new cloud-native use cases, and partner with global leaders in storage, server and cloud platforms,” he adds.

Smails notes that in an industry that has seen little innovation in the last 20 years Datos IO's radically different, application-centric approach puts the company in a position to lead the market.

Smails states that “the rapid enterprise adoption of Datos IO's RecoverX speaks to the magnitude of the problem we are addressing and I'm excited to build on this success and expand our portfolio and market reach so that organisations all over the world can use Datos IO to protect, mobilise, and monetise their most valuable asset; their data.