Thailand is soon going to become home to a world class internet exchange hub of ASEAN.

True Internet Data Center Company and BBIX have announced the establishment of a joint venture, which has been named BBIX (Thailand) Company Limited. The two IT heavyweights are based in Thailand and Japan respectively.

According to the duo, the goal for the venture is to provide carrier neutral and low latency internet exchange peering services to serve not only domestic enterprises but also international.

"It is time to take Thailand's digital economy to the next level by setting up a world class Internet Exchange peering capability that will result in lower latency connectivity, which has become vital due to increased adoption of data analytics and artificial intelligence use cases by enterprises,” says True Internet Data Center general manager and chief technology officer Supparat Sivapetchranat Singhara Na Ayutthaya.

“BBIX is Asia's fastest growing Internet Exchange in Asia and I am confident that this joint venture will result in levelling up Thailand's digital economy."

The joint venture is operating with three major objectives – simplicity, low latency, and low cost. The method is shift from internet service provider centric interconnection and shift to a more equal-footing-based peering world with BBIX Thailand's Internet Exchange Platform.

The companies assert this will ultimately allow for better facilitation of internet traffic, reduce costs for users, and enable faster and more convenient exchanges of content and media.

BBIX CEO and president Keiichi Makizono says Thailand's digital economy is now on the rise, but its internet exchange services are still far from the full potential.

“From our experience as an internet exchange service provider in Japan, we have a strong impression that the internet sector of Thailand still has potential to grow, thus we decided to establish a joint venture with True Internet Data Center, which is a leading full-service data center and cloud service provider in Thailand,” says Makizono.

“The establishment with True IDC is to provide Internet Exchange centers and services with BBIX's internationally recognized technology, operated and delivered by its 15-year experience in the business field. We believe that BBIX Thailand will be the best internet exchange service provider in Thailand."

Makizono says given Thailand's location advantage being situated right in the heart of the region, the joint venture has future plans to expand services across the region beginning with neighbouring nations like Laos, Myanmar, and Cambodia.