Story image

IBM rebrands Bluemix to IBM Cloud

03 Nov 2017

IBM has announced that it is dropping its Bluemix brand, unifying its public, private, hybrid and multi-cloud products under the IBM Cloud umbrella.

It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process. 

Some product names have also been changed as part of the rebrand.

IBM saw double-digit growth in its strategic imperatives and the cloud business delivered more than $15.8 billion in revenue over the last 12 months, and the as-a-service annual exit run rate grew 25 percent in the third quarter.

IBM says its goal is to provide a cloud that is easy to use, unified across multiple deployments and the world leader in supporting mission-critical workloads.

AI-ready and secure

IBM Cloud offers the widest array of database options, from relational to NoSQL, while ensuring strong consistency, high integrity, and no delay.

IBM Cloud powers AI-intensive workloads that demand data integrity, low-latency and parallel processing.

It also offers a broad range of Watson AI and machine learning APIs to build your own applications.

Public, private, and management traffic travels across separate network interfaces, segregating and securing traffic while streamlining management.

IBM Cloud meets data sovereignty and compliance regulations with nearly 60 locally owned and operated data centers in 19 countries.

IBM Cloud meets you where you are

IBM Cloud offers over 170 services ranging from bare metal, containers, and serverless computing to hyper scale infrastructure, blockchain, AI/ML, and HP, all with built in security at their core.

  • Build on an open source foundation: As a founding and active member of Cloud Native Computing Foundation, Cloud Foundry Foundation and several others, IBM Cloud offers you several choices to build your apps on Kubernetes, Cloud Foundry, Cloud Functions, Spark, Jupyter, R, CouchDB etc.  
  • Migrate confidently: Complex migrations to the cloud including VMware, SAP, Oracle or your legacy workloads are made easier with IBM Cloud, allowing you to move faster and be more agile.  
  • Grow without hesitation: Expand your footprint without ever changing your cloud provider, including extending from local hosting to full globalization, and even brokerage in between multiple clouds.
Bluzelle launches data delivery network to futureproof the edge
“Currently applications are limited to data caching technologies that require complex configuration and management of 10+ year old technology constrained to a few data centers."
DDN completes Nexenta acquisition
DDN holds a suite of products, solutions, and services that aim to enable AI and multi-cloud.
Trend Micro introduces cloud and container workload security offering
Container security capabilities added to Trend Micro Deep Security have elevated protection across the DevOps lifecycle and runtime stack.
Veeam joins the ranks of $1bil-revenue software companies
It’s also marked a milestone of 350,000 customers and outlined how it will begin the next stage of its growth.
Veeam enables secondary storage solutions with technology partner program
Veeam has worked with its strategic technology alliance partners to provide flexible deployment options for customers that have continually led to tighter levels of integration.
Veeam Availability Orchestrator update aims to democratise DR
The ability to automatically test, document and reliably recover entire sites, as well as individual workloads from backups in a completely orchestrated way lowers the total cost of ownership (TCO) of DR.
Why flash should be considered the storage king
Not only is flash storage being used for recovery, it has found a role in R&D environments and in the cloud with big players including AWS, Azure and Google opting for block flash storage options.
NVIDIA's data center business slumps 10% in one year
The company recently released its Q1 financial results for fiscal 2020, which puts the company’s revenue at US$2.22 billion – a slight raise from $2.21 billion in the previous quarter.