Story image

HPE, IBM and EMC offerings herald new era in US$69b green data center market

11 Feb 2016

Hewlett Packard Enterprise’s Integrity servers, IBM’s zEnterprise systems and EMC’s Ionix storage configuration advisor are helping drive the green data center market to new highs according to a new report.

Custom Market Insights’ Green Data Center Market Strategy, Market Shares and Market Forecasts says worldwide data center markets are poised to achieve significant growth as the zEnterprise systems from IBM, new storage virtualisation from EMC and Integrity servers from HPE converge to make cloud computing a reality.

The market intelligence firm says the market, valued at US$31 billion in 2009, is forecast to reach US$69.7 billion this year.

Susan Eustis, lead author of the study, says new product sets are lending renewed vigour to existing product sets.

She dubs IBM’s zEnterprise 196 a game changer for the data center, setting new standards for the data center market.

“With a zEnterprise 196 unit, processing is up to 60% faster than with previous systems,” Eustis says.

She adds that equates to a significant cost reduction.

“zEnterprise 196 is encroaching on every aspect of the data center computing environment,” Custom Market Insights says.

“It is faster, more efficient, able to manage implementation of mixed workloads, fully able to manage analytics, and driving new web-based Linux workloads.”

However, it isn’t just IBM singled out for praise, with Custom Market Insights noting that other vendors have ‘equally exciting announcements’ for the data center.

“Hewlett Packard has breakthrough Integrity servers [and] EMC Ionix storage configuration advisor improves efficiency of storage change processes in virtual data centers,” the company says. 

Silicon Valley to lose its tech centre crown to global cities
A new survey of tech industry leaders found the majority believe it is likely the Valley will be usurped within four years by other cities around the world.
Hybrid cloud set to mitigate vendor lock-in within Thailand
IDC has released its top 10 predictions for Thailand's IT industry through to 2022.
French cloud giant sets up shop in two APAC data centres
OVH Infrastructure has expanded its public cloud services in the Asia Pacific (APAC) market operating from two data centres within the region.
SecOps: Clear opportunities for powerful collaboration
If there’s one thing security and IT ops professionals should do this year, the words ‘team up’ should be top priority.
Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Google doubles down on hybrid cloud strategy
CSP is a platform that aims to simplify building, running, and managing services both on-premise and in the cloud.
OVH launches public cloud down under
OVH Public Cloud services is expanding to Australia out of two data centres - one in Sydney and one in Singapore.
Huawei invests in cloud deployment for Singapore
The company says its new strategic investment reflects growing demand for cloud service solutions across Asia Pacific.