Story image

HPE, IBM and EMC offerings herald new era in US$69b green data center market

11 Feb 2016

Hewlett Packard Enterprise’s Integrity servers, IBM’s zEnterprise systems and EMC’s Ionix storage configuration advisor are helping drive the green data center market to new highs according to a new report.

Custom Market Insights’ Green Data Center Market Strategy, Market Shares and Market Forecasts says worldwide data center markets are poised to achieve significant growth as the zEnterprise systems from IBM, new storage virtualisation from EMC and Integrity servers from HPE converge to make cloud computing a reality.

The market intelligence firm says the market, valued at US$31 billion in 2009, is forecast to reach US$69.7 billion this year.

Susan Eustis, lead author of the study, says new product sets are lending renewed vigour to existing product sets.

She dubs IBM’s zEnterprise 196 a game changer for the data center, setting new standards for the data center market.

“With a zEnterprise 196 unit, processing is up to 60% faster than with previous systems,” Eustis says.

She adds that equates to a significant cost reduction.

“zEnterprise 196 is encroaching on every aspect of the data center computing environment,” Custom Market Insights says.

“It is faster, more efficient, able to manage implementation of mixed workloads, fully able to manage analytics, and driving new web-based Linux workloads.”

However, it isn’t just IBM singled out for praise, with Custom Market Insights noting that other vendors have ‘equally exciting announcements’ for the data center.

“Hewlett Packard has breakthrough Integrity servers [and] EMC Ionix storage configuration advisor improves efficiency of storage change processes in virtual data centers,” the company says. 

Developing APAC countries most vulnerable to malware - Microsoft
“As cyberattacks continue to increase in frequency and sophistication, understanding prevalent cyberthreats and how to limit their impact has become an imperative.”
Dropbox invests in hosting data inside Australia
Global collaboration platform Dropbox has announced it will now host Australian customer files onshore to support its growing base in the country.
Opinion: Meeting the edge computing challenge
Scale Computing's Alan Conboy discusses the importance of edge computing and the imminent challenges that lie ahead.
Alibaba Cloud discusses past and unveils ‘strategic upgrade’
Alibaba Group's Jeff Zhang spoke about the company’s aim to develop into a more technologically inclusive platform.
Protecting data centres from fire – your options
Chubb's Pierre Thorne discusses the countless potential implications of a data centre outage, and how to avoid them.
Opinion: How SD-WAN changes the game for 5G networks
5G/SD-WAN mobile edge computing and network slicing will enable and drive innovative NFV services, according to Kelly Ahuja, CEO, Versa Networks
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
AMD delivers data center grunt for Google's new game streaming platform
'By combining our gaming DNA and data center technology leadership with a long-standing commitment to open platforms, AMD provides unique technologies and expertise to enable world-class cloud gaming experiences."