ColorTokens targets 40% growth in APAC with new leadership team

ColorTokens has announced significant growth ambitions in the Asia Pacific (APAC) region, aiming to expand its customer base by 40% year over year. The company plans to implement a 100% partner-driven go-to-market programme and has made key leadership appointments to support this initiative.

The company's expansion comes in response to increasing demand for micro-perimeters that can mitigate and minimise the impact of cyber-attacks. APAC experienced the highest year-on-year surge in weekly attacks in 2023, averaging 1,823 attackers per organisation, marking a 16% increase, according to research by Check Point.

Microsegmentation has been recognised as an essential technology for protecting critical digital operations, with Gartner placing it well into the slope of enlightenment in its Hype Cycle for Enterprise Networking 2024. This technology is increasingly viewed as fundamental by Chief Information Security Officers (CISOs), Chief Information Officers (CIOs), Risk Managers, and Infrastructure Leaders in the APAC region.

The focus on preventing breaches is now considered a significant risk, prompting security leaders to adapt their strategies towards stopping lateral movement of attackers and extending network access. ColorTokens aims to support this shift and has thus invested heavily in its APAC operations.

New additions to the APAC leadership team include Satyen Desai as Vice President of the Asia Pacific region, Benjamin Ong as Regional Sales Director for the ASEAN region, and Daniel Churches as Sales Director for the Australia and New Zealand (ANZ) region. Desai will report to Jagdish Mahapatra, who joined ColorTokens as Chief Revenue Officer last year after holding key positions at McAfee, CrowdStrike, and Cisco.

"As we continue to expand our customer base and partner network, the APAC region plays a crucial role in our growth strategy," said Mahapatra. "To promote our ongoing trajectory, our team continues to attract top talent to support our strategic mission. I'm delighted to welcome Satyen, Benjamin, and Daniel to the team to further develop our business pipeline and help organisations become breach ready in APAC."

Desai, who will oversee go-to-market strategy and execution for APAC, will operate from Singapore. With three decades of experience in the region, Desai has held significant positions at IBM, SAP, Cisco, NTT, Oracle, and most recently Cloudflare. His expertise and strong relationships with customers and partners are expected to drive international market growth.

Research by Exactitude Consultancy indicates that the total addressable market for microsegmentation globally is projected to reach USD $12.47 billion by 2030. "We're seeing strong demand in APAC with a significant number of enterprise customers who need help strengthening their cybersecurity posture. To support this, we will look to lean on and continue to invest in the channel to drive growth," said Desai. "Our existing partners will be instrumental for our go-to-market strategy, and commitment to helping organisations become breach ready to prevent cyberattacks."

ColorTokens collaborates with key partners in Australia and Singapore, focusing on innovation and core competencies to deliver value-added solutions to its customers worldwide. Recently, the company signed a strategic Memorandum of Understanding with ISACA Singapore as part of its APAC expansion. This partnership will focus on cybersecurity education, talent development, leadership, and joint skill development, aiming to foster innovation and enhance cybersecurity measures in Singapore.