Teradata stories - Page 2
Social media takes over TV as key influencer of consumers
“Given that social media is now our number one digital destination, companies are forced to earn the right to engage with their customers."
Data and analytics: Too difficult to understand?
Data and analytics can derive significant value for some organisations, however, the concept may be too difficult for some to grasp.
Survey reveals ANZ organisations evolving to become more data-centric
ANZ organisations are on their way to becoming data-centric and will eventually leave simple data analytics behind, says Teradata.
IT's latest buzzword: Analytics of Things?
"Without analysis, Internet of Things data is of little value, and connected devices are not able to produce intelligent and responsive outcomes."
CIOs and the IT department back in front with data projects
“These insights have the potential to significantly change business processes, disrupt and transform products and services, and even entire supply cha
Realising the full potential of the Internet of Things
Organisations that maximise the possibilities of IoT more competitively, with a large-scale focus, will realise IoT and data analysis go hand-in-hand.
Data analytics the key to overcoming business uncertainty
“The disruption we’re seeing to traditional IT and business approaches means that processes that worked well in the past may no longer be adequate."
Embrace analytics or get left behind, experts warn
Organisations must let the data tell the story, and not be prejudiced by any preconceptions of what might be causing the business issues in question.
Centralising admin vital to business success
Businesses are being advised to centralise administration tasks to better focus on strategic and creative efforts that contribute to business success.
Digital marketing risks alienating millennial shoppers, says experts
“Understanding behaviours and catering directly to them can make the difference between capitalising on the millennial market and failing to compete."
Agility critical for campaign success, says expert
“At the centre of marketing agility is the technology that supports it and the processes that make use of it to help manage the end-to-end lifecycle."
Business must become 'sentient' if they want to keep up
To achieve the speed and responsiveness required to keep up, businesses must optimise human intervention when it comes to analysing data.
Move over IoT: Analytics of Things is here
"The IoT is one of those rare technology trends where the hype may actually understate the full potential."
Big data creates need for data scientists, according to expert
“Experienced data scientists are a rare commodity and organisations should snap them up if they can find them."
Aussie companies failing when it comes to email marketing
“Despite embracing email marketing, most Australian companies aren’t making the most of opportunities to genuinely connect with customers.”
Original big data solutions vital, says Teradata
Business should consider creating their own big data strategies, rather than going for what others are doing.
The importance of a data management platform
Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.
Data: is it really helping?
“Projects can live well beyond their natural expiration date simply because a powerful executive continues to support them.”
How exactly do you bridge the digital skills gap?
"Given the rapid pace at which technology shifts and develops, businesses should consider hiring people driven by their curiosity."
Ticket to success? Getting to know your customers
"Once this process is complete you can make fact-based predictions and decisions about where to allocate resources. Then, the sky is the limit."
Big Data in government: the key to management
"There is a wealth of public data and information held by the government at all levels that could deliver to valuable insights."
Driving value from IT investments
“Organisations need to bridge this gap and clearly understand the capability and impact of new technologies before committing to projects."
Three ways to meet consumer demand this year
"To remain competitive, businesses need to develop an understanding of end-to-end customer interactions and how to optimise the customer experience."
Hidden insights within Internet of Things data
“The world is full of connected devices generating a massive and constant stream of data."