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SugarCRM news stories

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Artificial Intelligence
70% of Australian companies report increased turnover
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
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SugarCRM
Customers leaving in droves, companies struggle to rebound
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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Cloud
SugarCRM introduces playbook functionality thanks to AddOptify acquisition
“Sugar customers can now leverage proven playbook capabilities within the Sugar platform to streamline sales processes, improve marketing operations and optimise customer service execution."
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Customer experience
The Engenco Group chooses SugarCRM to power customer relations
SugarCRM, provider of the AI-driven CRM platform, has announced that The Engenco Group has implemented SugarCRM to consolidate customer data, improve customer insights and enhance customer experience.
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Cloud
Customer churn costing Australian businesses millions, report finds
52% of sales professionals in Australia believe that their CRM systems are unfit for purpose, while customer churn is costing mid-market companies an average of US$5.5 million per year each.
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Workflow Automation
How SugarCRM aims to improve business performance
SugarCRM announced several new platform capabilities to help companies accelerate their business growth.
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CRM
SugarCRM partners with Zaparas Lawyers to provide client enquiry management
Zaparas Lawyers chose SugarCRM for its ease of implementation and its ability to integrate with the company’s existing systems.
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SugarCRM
Hamilton's NetValue teams up with SugarCRM in agriculture push
Reseller NetValue is partnering up with SugarCRM to provide integrated ERP and CRM systems to the NZ agricultural sector.
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CRM
Mid-market CRM software Sugar announces update to version 7.9
SugarCRM has recently announced the release of version 7.9 of its customer relationship management software.
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CRM
SugarCRM's new APJ vice president stays committed to partner ecosystem
Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, and vows not to compete with its partners.
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SugarCRM
Sweet taste of success as BusApps claims top SugarCRM award
NZ's Business Applications and Integration has taken out SugarCRM's Accelerated Growth award for ANZ at a glittering awards in San Francisco.
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Cloud
SugarCRM taps IBM Cloud for enhanced security, privacy and control
Through IBM's global network of cloud data centers, organizations will gain access to on-demand, scalable computing power."
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Artificial Intelligence
SugarCRM demonstrates just what is possible with AI
​At its recent annual conference for customers and partners (SugarCon), SugarCRM revealed its bold roadmap for the future.
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SugarCRM
Aussie SugarCRM reseller makes Elite list
SugarCRM partner Plus Computing, which has offices in Melbourne, has been named one of the top 10% of the vendor’s worldwide channel partners.
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SugarCRM
Kiwi partner proving sweet for SugarCRM
CloudTech has become the first Kiwi company to garner Elite Partner status with SugarCRM - a status awarded to the top 10% of the vendors channel.
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Data Centre Operators
SugarCRM caters to Aussie enterprises with new data centre
SugarCRM has opened its first data centre in Sydney, with the intent to provide local customers with improved efficiencies and security.
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CRM
“This year I plan to be very disruptive..."
So says Wayne Goss, SugarCRM Asia Pacific regional sales director, of his plans for the New Zealand market.