Sports Technology (SportsTech) Stories - Page 9

Global Stories

Sports Technology (SportsTech) stories

Oracle Red Bull Racing adopts cloud suite to boost F1 operations

Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.

By Jed Nykolle Harme • 3 min read • Fri, 27th Jun 2025

AI Agents

Meta & Oakley launch AI sports glasses from USD $399

Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025

Digital Entertainment

Hisense to stream FIFA Club World Cup 2025 free on smart TVs

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

By Melvin Hipolito • 4 min read • Thu, 19th Jun 2025

Sports Technology

Rugby Australia launches digital ticketing for Lions Tour 2025

Rugby Australia will use Tixserve's digital-only ticketing for the 2025 British and Irish Lions Tour, enhancing fan experience with secure, app-based tickets.

By Kaleah Salmon • 4 min read • Thu, 12th Jun 2025

Wearables

Apple unveils watchOS 26 with new design & smart features

Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.

By Melvin Hipolito • 5 min read • Tue, 10th Jun 2025

Customer Experience

Infobip, Haas F1 partner to boost fan engagement with AI tech

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

By Jed Nykolle Harme • 3 min read • Sat, 10th May 2025

Data Analytics

How the Orlando Magic are reinventing fandom with data and AI

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

By Sean Mitchell • 5 min read • Thu, 8th May 2025

Digital Transformation

GAA revamps digital platform with Deltatre's FORGE system

The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025

Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

Data Analytics

NFL partners with NetApp to enhance data management

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

Storage

Wasabi partners with USA Rugby, expanding cloud in sports market

Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.

By Sean Mitchell • 3 min read • Wed, 25th Jun 2025

Artificial Intelligence

San Jose Sharks turn to AI partners to revolutionise hockey tactics

The San Jose Sharks partner with Cambridge Consultants and Sportsology to integrate AI in hockey coaching, aiming to revolutionise tactics with data-driven insights.

By Sean Mitchell • 4 min read • Tue, 24th Jun 2025

Data Analytics

Liveheats secures AUD $1.3m to boost global sports platform

Liveheats secures AUD $1.3m seed funding to expand its digital scoring platform for action sports globally, aiming to boost events and athlete performance.

By Catherine Knowles • 3 min read • Wed, 28th May 2025

Data Protection

Acronis partners with Adelaide Crows to boost cyber security

Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club's data security in a digital era.

By Kaleah Salmon • 3 min read • Wed, 21st May 2025

Human Capital Management

FC Bayern partners with Celonis to boost operations with AI

Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.

By Melania Watson • 3 min read • Fri, 9th May 2025

Unified Communications

Superloop to boost Australia Cup with live AI-powered streams

Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.

By Melania Watson • 3 min read • Tue, 6th May 2025