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Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025
Merchantwise acquires Jaywing & Frank Digital in record deal
Artificial Intelligence

Merchantwise acquires Jaywing & Frank Digital in record deal

Merchantwise Group has acquired Jaywing and Frank Digital in its largest deal, boosting its marketing and media capabilities in Australia.

By Catherine Knowles • 4 min read • Fri, 15th Aug 2025
Five key marketing trends to shape fashion & beauty in 2025
Customer Experience

Five key marketing trends to shape fashion & beauty in 2025

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

By Shannon Williams • 4 min read • Thu, 14th Aug 2025
MiQ integrates Lifesight data to boost Sigma ad platform insights
Data Analytics

MiQ integrates Lifesight data to boost Sigma ad platform insights

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

By Kaleah Salmon • 3 min read • Thu, 14th Aug 2025
Tessa Ohlendorf named President North America at Coegi
Artificial Intelligence

Tessa Ohlendorf named President North America at Coegi

Tessa Ohlendorf has been named President, North America at digital media agency Coegi, focusing on growth and AI integration across the US and Canada.

By Jed Nykolle Harme • 3 min read • Tue, 12th Aug 2025
8x8 reports surge in AI-powered CX adoption & unveils new tools
Unified Communications

8x8 reports surge in AI-powered CX adoption & unveils new tools

8x8 reports a 150% rise in AI-powered customer interactions and unveils new tools enhancing CX with AI-driven insights and secure payment options.

By Shannon Williams • 4 min read • Thu, 7th Aug 2025

Stories from Other Regions

Social Media stories

eDesk expands US operations to boost AI-driven support for eCommerce
Customer Experience

eDesk expands US operations to boost AI-driven support for eCommerce

eDesk expands its US operations to support growing eCommerce brands with AI-driven helpdesk solutions, managing millions of customer queries each month.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
New book urges brands to prioritise authentic social media
Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
Australian businesses lose AUD $2.03 billion as AI scams surge
Data Protection

Australian businesses lose AUD $2.03 billion as AI scams surge

Australian businesses have lost AUD $2.03 billion to increasingly sophisticated AI-driven scams in 2024, signalling a growing threat to the economy.

By Sean Mitchell • 5 min read • Thu, 21st Aug 2025
UK families influenced by timing of back-to-school advertising
Marketing Technologies

UK families influenced by timing of back-to-school advertising

A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.

By Catherine Knowles • 4 min read • Thu, 21st Aug 2025
Australians turn to online quizzes as AI art floods framing shops
Artificial Intelligence

Australians turn to online quizzes as AI art floods framing shops

Australians increasingly turn to Frameshop's online quiz to distinguish real photos from AI art as deepfake content searches soar by over 350% in August 2025.

By Melvin Hipolito • 3 min read • Wed, 20th Aug 2025
Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025
Greens Senator on why the age ban will be an 'open wound' for the Govt
Data Privacy

Greens Senator on why the age ban will be an 'open wound' for the Govt

Greens Senator David Shoebridge condemns Australia's social media ban for under-16s and calls for urgent, robust AI regulation and tech literacy in Parliament.

By Sean Mitchell • 5 min read • Sun, 17th Aug 2025
AI & new search platforms shift priorities for Australian marketers
Artificial Intelligence

AI & new search platforms shift priorities for Australian marketers

AI and new search platforms are prompting Australian marketers to shift focus from keywords to brand visibility across diverse digital and social channels.

By Shannon Williams • 3 min read • Fri, 15th Aug 2025
Australia's gaming sector evolves with rise of platforms & UGC
Gaming

Australia's gaming sector evolves with rise of platforms & UGC

Australia's gaming sector thrives as user-generated content and platform games reshape the industry, boosted by AUD $1.4 million investment and global trends.

By Melvin Hipolito • 5 min read • Wed, 13th Aug 2025
Kerv launches Guardian Assurance to enhance compliance recording
Unified Communications

Kerv launches Guardian Assurance to enhance compliance recording

Kerv has launched Guardian Assurance to help regulated firms like financial and legal services improve compliance and recording of communications.

By Shannon Williams • 3 min read • Fri, 8th Aug 2025