Retail media Stories - Page 9

Asian Stories

Retail media stories

Sean Cheyney appointed Global Head of Retail Media

Vistar Media has appointed Sean Cheyney as Global Head of Retail Media, aiming to enhance programmatic digital out-of-home strategies for retail.

By Imee Dequito • 3 min read • Wed, 23rd Oct 2024

Digital Transformation

Topsort appoints umer paracha as new Head of Marketing

Topsort appoints Umer Paracha as Head of Marketing. With expertise from Daraz and Lansinoh, he's poised to drive growth amid Topsort's USD $20m funding boost.

By Imee Dequito • 2 min read • Wed, 2nd Oct 2024

Global Stories

Retail media stories

Customer Experience

Moloco & MetaRouter team up for enhanced ad personalisation

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025

Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025

Customer Experience

Qsic secures USD $25m to expand AI audio platform and enter new markets

Qsic has raised USD $25 million in Series B funding to enhance its AI-driven audio platform, aiming to expand its retail operations and boost its market presence.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025

Marketing Technologies

Top trends shaping retail media to reach USD $179.5bn

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

By Shannon Williams • 3 min read • Mon, 27th Jan 2025

Customer Experience

Zitcha & Marketplacer join forces to transform eCommerce

Retail media platform Zitcha has partnered with Marketplacer to integrate retail media and marketplace technologies, enhancing the eCommerce landscape for retailers and consumers.

By Kaleah Salmon • 3 min read • Tue, 14th Jan 2025

Enterprise Content Management

Vistar Media sees notable growth in Asia-Pacific in 2024

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

By Catherine Knowles • 3 min read • Thu, 12th Dec 2024

Customer Experience

GroupBy & Topsort unite to enhance retail media sales

GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.

By Kaleah Salmon • 2 min read • Tue, 26th Nov 2024

DevOps

Weee! partners with Topsort to boost retail media strategy

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

By Melania Watson • 2 min read • Fri, 22nd Nov 2024

Artificial Intelligence

Criteo named leader by IDC MarketScape for retail media

Criteo has been named a leader by IDC MarketScape in the inaugural report on Worldwide Retail Media Network Service Providers.

By Kaleah Salmon • 2 min read • Wed, 30th Oct 2024

Gaming

Vudoo & Scroll Media partner to revolutionise digital ads

Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.

By Melania Watson • 3 min read • Fri, 16th Aug 2024

Customer Experience

John Lewis enhances retail media capabilities for brands

John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.

By Sean Mitchell • 3 min read • Thu, 1st Aug 2024

Marketing Technologies

Maddie Basso appointed Yahoo Australia's Head of Commercial

Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.

By Imee Dequito • 3 min read • Mon, 3rd Jun 2024

eCommerce

Mars Agency rebrands as Mars United Commerce for global growth

Mars Agency has rebranded to Mars United Commerce, reflecting its evolution into a full-service commerce marketing partner.

By Kaleah Salmon • 3 min read • Wed, 15th May 2024

Marketing Technologies

Kevel introduces Retail Media Cloud to power competitive retail ads

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

By Shannon Williams • 3 min read • Thu, 21st Mar 2024

Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024

Marketing Technologies

The future of media and advertising: Key trends you need to know

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

By Nexxen • 7 min read • Wed, 6th Dec 2023