Rebrand stories - Page 2
IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
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public cloud
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multi-cloud
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cloud services
It's simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Symantec closes VeriSign deal
Tue, 10th Aug 2010
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iam
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cybersecurity
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cloud services
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.
Back off logo bashing
Tue, 20th Oct 2009
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branding
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rebrand
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media
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.