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Martech experts discuss future of customer data platforms, interoperability and AI
Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025
The hidden cost of dirty data in B2B-and how to fix it
Data Protection

The hidden cost of dirty data in B2B-and how to fix it

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

By Bobby Joseph • 5 min read • Thu, 18th Dec 2025
From 3am deployments to AI-native HR: building intelligent, human-centred systems
DevOps

From 3am deployments to AI-native HR: building intelligent, human-centred systems

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

By Ramesh Thiagalingam • 5 min read • Thu, 18th Dec 2025
2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025
From AI pilots to productions: Why 2026 will be the year APAC organisations go all-in on real-time
Gaming

From AI pilots to productions: Why 2026 will be the year APAC organisations go all-in on real-time

APAC firms are shifting from AI pilots to real-time, scaled deployments in 2026 as data, ROI demands and regulation rapidly converge.

By Nick Dearden • 5 min read • Wed, 17th Dec 2025
Why agentic AI is the game-changer SOCs need
Malware

Why agentic AI is the game-changer SOCs need

Agentic AI is helping overstretched Australian SOCs fight rising, AI-driven cyber threats by automating legwork while keeping humans in control.

By Marc Caltabiano • 5 min read • Wed, 17th Dec 2025
Four predictions for brand success with visual media in 2026
Customer Experience

Four predictions for brand success with visual media in 2026

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

By Tal Lev-Ami • 5 min read • Tue, 16th Dec 2025
How non-technical teams can learn to embrace AI
DevOps

How non-technical teams can learn to embrace AI

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.

By Caitlin Stephens • 6 min read • Tue, 16th Dec 2025
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Why address accuracy matters more than ever amid rising tariffs
Customer Experience

Why address accuracy matters more than ever amid rising tariffs

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

By Edmund Ng • 5 min read • Tue, 16th Dec 2025
Experts weigh in on marketing's redundancy crisis in Age of AI
Digital Transformation

Experts weigh in on marketing's redundancy crisis in Age of AI

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

By Sean Mitchell • 8 min read • Tue, 16th Dec 2025

Stories from Other Regions

Opinion stories

5 new workplace regulations you should prepare for before year-end
Data Protection

5 new workplace regulations you should prepare for before year-end

New Zealand employers face sweeping payroll, KiwiSaver, safety and privacy reforms, making year-end the crucial time to prepare systems.

By Sanam Ahmadzadeh Salmani • 3 min read • Thu, 18th Dec 2025
From metrics to meaning: Rethinking KPIs in contact centres
Unified Communications

From metrics to meaning: Rethinking KPIs in contact centres

Australian contact centres risk drowning in metrics; experts urge a sharper focus on a few vital KPIs to lift service, loyalty and morale.

By Richard Lundgren • 5 min read • Wed, 17th Dec 2025
Open Banking goes live: What it means for Kiwi small businesses
Digital Transformation

Open Banking goes live: What it means for Kiwi small businesses

Open Banking goes live in New Zealand, promising faster, safer payments and real-time cashflow visibility for Kiwi small businesses.

By Bridget Snelling • 3 min read • Wed, 17th Dec 2025
Q&A: How AI helps CX teams stay resilient through the holiday rush
Unified Communications

Q&A: How AI helps CX teams stay resilient through the holiday rush

AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.

By Simon Hayward • 4 min read • Tue, 16th Dec 2025
Sarah Jane Peterschlingmann to lead ACS Queensland
EduTech

Sarah Jane Peterschlingmann to lead ACS Queensland

Sarah-Jane Peterschlingmann has been elected ACS Queensland chair for 2026/2027, the branch's first woman leader in 15 years.

By Sean Mitchell • 5 min read • Tue, 16th Dec 2025
Futureproofing the workplace: Why the buildings of 2050 will be the same, but smarter
Smart Cities

Futureproofing the workplace: Why the buildings of 2050 will be the same, but smarter

By 2050 city skylines may look familiar, but AI-driven design and data will quietly transform offices into smarter, adaptive ecosystems.

By Marcel Zalloua • 4 min read • Tue, 16th Dec 2025