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Olympic Games Stories

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Olympic Games stories

Thrive promotes three women to senior leadership roles
Olympic Games

Thrive promotes three women to senior leadership roles

The appointments give Thrive's Melbourne, Brisbane and Auckland offices dedicated leaders as it reshapes management and sharpens client focus across the region.

By Sean Mitchell • 5 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026
BYRDLI, Tahnee Cook launch live LA travel booking push
eCommerce

BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Alibaba Cloud powers AI-first tech shift at Olympics
Digital Transformation

Alibaba Cloud powers AI-first tech shift at Olympics

Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.

By Mark Tarre • 4 min read • Sat, 28th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Belluno fire brigade deploys gas & radiation monitors
Internet of Things

Belluno fire brigade deploys gas & radiation monitors

Belluno fire brigade adopts connected gas and radiation monitors to bolster venue safety ahead of the Milan-Cortina Winter Olympics.

By Sean Mitchell • 3 min read • Sat, 21st Feb 2026
Fake Olympics shop ads on Meta target fans' wallets
Phishing

Fake Olympics shop ads on Meta target fans' wallets

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
TCL unveils Milan showcase for Milano Cortina 2026
Digital Signage

TCL unveils Milan showcase for Milano Cortina 2026

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Alibaba Cloud brings AI replay tech to Milano 2026
Robotic Process Automation

Alibaba Cloud brings AI replay tech to Milano 2026

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026

Stories from Other Regions

Olympic Games stories

Australia's sportstech sector grows to AUD $7.11 billion
Health Technologies

Australia's sportstech sector grows to AUD $7.11 billion

The sector's 16% annual growth is being driven by a handful of larger operators, even as startups struggle to win early domestic customers.

By Karen Joy Bacudo • 4 min read • Thu, 16th Jul 2026
Aon sees Australian construction growth driven by defence
Data centers

Aon sees Australian construction growth driven by defence

Labour shortages, rising costs and tighter regulation are threatening delivery on Australia's construction pipeline despite robust defence-led demand.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 2nd Jun 2026
Melbourne Park appoints AXS as year-round ticketing provider
Digital Transformation

Melbourne Park appoints AXS as year-round ticketing provider

The deal gives fans a new digital ticketing system across Melbourne Park’s busiest venues, including Rod Laver Arena and AAMI Park.

By Sean Mitchell • 3 min read • Mon, 27th Apr 2026
Midea backs Women's Asian Cup with Lydia Williams push
Olympic Games

Midea backs Women's Asian Cup with Lydia Williams push

Midea steps up Australian push by backing the AFC Women's Asian Cup 2026 and signing former Matildas star Lydia Williams as ambassador.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Atos completes first three-year UEFA IT support cycle
Network Infrastructure

Atos completes first three-year UEFA IT support cycle

Atos wraps up its first three-year spell as UEFA men's IT partner, capping the cycle with incident-free support for Futsal EURO 2026.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Nine deepens Mantis ad tech deal with app expansion
Marketing Technologies

Nine deepens Mantis ad tech deal with app expansion

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
Snowflake partners with USA Bobsled/Skeleton for AI-powered edge
Data Analytics

Snowflake partners with USA Bobsled/Skeleton for AI-powered edge

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

By Sean Mitchell • 3 min read • Wed, 5th Nov 2025
Construction tech proposed as a solution for Brisbane's $7bn Olympic build
DevOps

Construction tech proposed as a solution for Brisbane's $7bn Olympic build

Brisbane's $7bn Olympic build faces risk from a 55,000-strong construction worker shortage and outdated methods that could delay 2032 Games infrastructure.

By Catherine Knowles • 4 min read • Thu, 30th Oct 2025
European TV market stabilises as 40-inch sales accelerate
Gaming

European TV market stabilises as 40-inch sales accelerate

The European TV market shows signs of stabilisation as 40-inch TV sales surge 43%, nearing break-even volumes despite continued revenue decline in 2025.

By Melvin Hipolito • 3 min read • Fri, 3rd Oct 2025