Melbourne stories

Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.

Consolidated GRC platforms are turning box-ticking compliance into strategic value, says Workiva, as AI raises the stakes on data quality.

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

Game rooms won't fix gender gaps; women need trust-based flexibility, robust leave and healthcare that match messy, real working lives.

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

Firmus secures multi-year deal to host about 18,400 Nvidia GB300 GPUs in Melbourne, marking a major step for Australia's AI factory ambitions.

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

V2 AI names new Asia Pacific leaders as it doubles consultants and rides surging enterprise demand for large-scale agentic AI projects.

Fluent Cargo links Sea Sentinel AI to give Australian shippers early alerts on strikes, storms and congestion threatening port operations.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Okta warns APAC firms that rapid AI adoption is outpacing governance and identity controls, leaving “shadow AI” and non-human access unchecked.

AutoGrab secures AUD $80m Series B at AUD $230m valuation to fuel AI-powered automotive data expansion across the UK and Europe.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Kearney refreshes Asia Pacific leadership in ANZ, Japan, Malaysia and CMT as it prepares to enter its centenary year in 2026.

Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.

V2 AI bolsters Asia-Pacific leadership, appointing Nick Williams as Partner and Ebony Williams as Director of Alliances to drive AI growth.

Datadobi promotes Daniel Esposito to lead global alliances, targeting services-led partners for unstructured data and governance projects.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.